Find Great People International
Phillips Staffing was a company stuck in an old frame of mind in an old industry. The new leadership wanted a name and identity that would help propel the company forward and change the way outsiders thought about them. Through listening to the language that the employees and clients used to describe their services, we found the name Find Great People. No kidding. In separate sessions we heard people say, “we just wanna find great people for our clients.” So they literally named themselves. We just provided the mirror for them to look into. They started dressing differently and using a new, inspired vocabulary. They even moved their offices. Since their identity change, Find Great People International:
- Doubled their staff in one year and increased revenues by 558% in three years.
- Was named one of fastest growing privately held companies in the nation by Inc. 500 for 2006 and 2007.
- Received worldwide recognition as one of the top 100 most effective rebrands on the planet by the 2005 international ReBrand 100 competition.
- Was selected as one of top Best Places to Work in South Carolina for 2006 (#1) and 2007 (#2).
"You took the time to learn about our people, industry and competitors. You took research and helped us do more than rebrand our company, you helped us create a vision, culture and new energy. Thank you for everything and most importantly, helping us realize that, like a snake, we needed to shed our old skin to realize the greatness in our company that had been there all along." – John Uprichard, President