Brand Identity Development takes up to three months. We kick things off with a brand audit to better understand the current health of your business and identify additional areas for deeper exploration. Our insight process continues by gathering knowledge through a series of guided interviews and exercises with your team. We’ll also want to speak with your customers and a small group of outside experts you have identified to get a better feel for the way your brand fits into their lives and your overall market. Throughout this insight process, we’ll be keeping our eyes and ears open for words, phrases and images that will help you connect more deeply with your customers.
Up next, we will discuss key insight findings and share the strategic thinking guiding our creative process. Following the discussion, we will work on up to three pathways for the brand identity direction. These brand identity pathways will reflect brand essence, positioning, reason to believe, visual direction, emotional connection and brand personality. (Phew!) You will then be asked to select one pathway for us to develop into a comprehensive brand identity.
Wondering what something like this will run you? Brains on Fire Branding and Identity Development begins at $150k. At the end of three months, you can expect to walk away with a sparkling new brand identity along with a blue print to help visually tell your brand story, make your identity mark shine, and get people talking about you. We can also help you implement both printed and online materials over the following months. We will estimate those separately and recommend the best way to launch your new brand.
Ready to get started? (Good. So are we.) We only take on a small number of naming and identity projects a year, so get your application in ASAP and we’ll be in touch.
If you’d like to set up a time to review a relevant, process-driven case study or to learn more about what you can expect from working with Brains on Fire, contact us.