Justine Foo

Doctor of Queries

Arbitrary Facts:

• Doctor of Complex Systems & the Brain Sciences
• Neuroscientist
• Branding & Marketing Strategist
• Dog whisperer
• Bluegrass fan

Dr. Justine Foo brings a unique combination of psychology, neuroscience, marketing and organizational consulting experience. After receiving her B.A. in Psychology at Wake Forest, Justine went on to study at the Center for Complex Systems and the Brain Sciences at Florida Atlantic University. There she spent six years doing neuroimaging research on how the brain controls cognition and behavior.

In 2001, Justine joined BrightHouse, an ideation company in Atlanta, as a lead member of the Neurostrategies™ team. In collaboration with scientists at Emory, she designed and conducted some of the first brain imaging studies to investigate how the brain develops and codes individual preference. Though labeled “the world’s first neuromarketer” by the NY Times in 2001, Justine prefers to avoid the term altogether and believes that the value of neuroimaging is to help marketers make better informed decisions, instead of test new products or advertisements. Towards this end, she has presented her research to both scientific and business audiences both in the U.S. and abroad.

While at BrightHouse, Justine also worked as a business strategist for clients such as Georgia-Pacific, Coca-Cola, Delta Airlines, Graco Baby Products and Emory University. Drawing on her neuroscience and psychological background, she helped organizations like these strengthen both internal and external relationships, including:

• Identifying organizational values and purpose, and bringing them to life in policy, programs and communications
• Analyzing market opportunities and developing branding and go-to-market strategy
• Managing and developing marketing communications (e.g. trade show, employee programs, advertising, etc.)

Most recently Justine worked with Turner Entertainment Networks as an independent research and strategic consultant to help them leverage current theories of human memory and develop new approaches to advertising placement.