John Moore

Coop (Chief Operating Officer Person)

John Moore takes his job seriously, himself lightly.

His serious business side is shaped from being a long-time marketing manager with Starbucks and later as director of national marketing with Whole Foods. For many years John operated his own consultancy, the Brand Autopsy Marketing Practice.

Today, John is happily cooped up at Brains on Fire as its COOP… chief operating officer person. In this role, he is responsible for helping grow the Brains on Fire business, ensuring clients achieve their desired growth, and developing learners & leaders within Brains on Fire.

Along the way of work life, John has authored two business books: TRIBAL KNOWLEDGE, a business management book, and TOUGH LOVE, a business book masquerading as a screenplay.

His Brand Autopsy blog has been sharing hot marketing opinions long before social media became cool. To boot, he travels the world speaking to marketers on a range of topics, including word of mouth marketing strategies and how to build a captivating brand.

John’s lighthearted side involves beer and music. He treats beer like others treat wine. (He maintains a beer cellar. Seriously, he does.) He is also deep into funky jazz and jazzy funk. (Think Sly Stone, Gil Scott-Heron, Meters, and anything that is “on the one.”)

John resides in Greenville, South Carolina. (Yeah, that Greenville.)