Greg Cordell

Chief Inspiration Officer

Arbitrary Facts

• University of South Carolina Grad
• Married with children
• White Male - nothing I can do about that now
• Mid 40s
• Prefers not to talk about himself, though he likes to talk

Cordell (we think he’s been going by his last name longer than he’s been going by his first) was born and raised in South Carolina and stuck with that theme by attending USC (that’s South Carolina out here on the East Coast). He got involved in the ad biz soon after and never looked back. Concepter, writer, art director, screenwriter – the guy has done it all.

At Brains on Fire, Greg is not only a principal, but he’s also our conduit for inspirational energy. (We don’t call him our Chief Inspiration Officer for nothing.) He's a visionary. A philosopher. He gets employees and clients excited about what could be and then finds ways to make it happen. And Greg is constantly figuring out how to take the tired and make it inspired - across all industries and across all brands.

Cordell has developed creative solutions for companies that include Coca-Cola, Yakima, BMW, Don Pablo's Mexican Restaurants, Applebee’s, the brands of Confluence Watersports and Best Buy. His work has been used as the backdrop for an American President’s war on drugs and added crazy-big numbers to national brands' bottom lines. He also consistently gets high praise when he speaks at events like AIGA gatherings, statewide PRSA conferences and private corporate events.