Category: Uncategorized

Friday Fotos | State of the Firesphere Edition

Greg Ramsey (aka Ramsey or Ram) is BOF’s designer craftsman! Ramsey wants to learn how to run a letterpress, improve his fly fishing, and take some cooking, figure drawing, and woodworking classes (just to name a few). He’s great at games that involve sneaking around outside and he likes custard pie and goofy jokes. Ram …

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Friday Fotos | $$$ Edition

S/O to John and Sitara for these day brighteners yesterday! Made-from-scratch chocolate chip cookies? Yes please! We’re willing to bet that #BOF is the most well-fed agency in town.   It might look like he’s in a submarine, but that’s because Geno Church is actually BOF’s very own passion pirate! He wears many hats here …

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The truth is amazing stuff.

The other day I walked into one of our phone rooms. We call it the red room even though we just painted it a really lovely shade of white. Cathy and Cordell were calling our LA office for an internal client preview meeting. I love these previews so I wanted to sit in. Well. The …

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I Swear I’m Wearing Pants: 5 Misconceptions About Remote Employment

I recently asked my social network what kinds of misconceptions they had heard about being a remote employee. These were just a few of the responses: “That when you are not in the office you are taking the day off.” “That it means you either have to work from home or coffee shop.” “That it’s difficult to …

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Why Brands Should Focus on Creating Experiences, Not Selling Stuff

I read an interesting article on Fast Company yesterday. Long story short, researchers have found that experiences — not things — bring us the most happiness in the long run. It’s counterintuitive that something like a physical object that you can keep for a long time doesn’t keep you as happy as long as a once-and-done …

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The 2014 Brains on Fire Annual Report

  2014 may go down in history as the year of Adele Dazeem, that Oscar selfie and $55,000 potato salad, but around here, it was another great chapter for the BOF history books. From hundreds of cups of coffee to thousands of copies of The Passion Conversation sold — 2014 treated us well. The proof is in the infographic.

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The Early 90s Are Calling (with some marketing wisdom)

Growing up a child of the late 80s/early 90s, there was no shortage of tangible ways to socially signal your coolness level. (And they were hard to miss, as many of them came in neon.) From the range of hypercolor shirts in your wardrobe rotation to the size of your slap bracelet collection to the number of New Kids on the Block buttons pinned to …

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5 Free Stock Photo Sites that Don’t Suck

Thanksgiving is arguably my favorite week of the year. It’s short. It’s festive. It’s a three day parade into the official holiday season. (Though, if I’m being perfectly honest, I’ve been excited about “the holidays” since roughly September 1.) In the spirit of week in which the working world is scrambling to cram five days worth of work into …

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September 2014 Newsletter | Back to School Edition

Hello, September! We’ve been waiting for you. As parents around the country rejoice over back-to-school season, the team at BOF is dreaming of falling temps as visions of school buses and freshly-sharpened #2 pencils dance in our heads. Inside this edition: Photo Challenge: Can you identify the BOFers of today via the awkward elementary school …

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Remarkable Required

I am a sucker for a “good human” story, which makes me an even bigger sucker for a good-humans-making-great-brand story. When I saw the below image come across my Facebook feed last night, it completely transformed my sentiments toward Red Lobster. (Which, until that point, has been pretty “meh-whatever.”) Inevitably, I ended up on a Reddit page where people were …

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Wanted: Intern for Fall 2014

It may be July, but we’ve got visions of pumpkins, football and new faces around the Firesphere dancing in our heads. Yep. It’s that time again. We’re on the hunt for our next great intern. Could it be you? (Yes. It could be.) Before you dive into the details, take a peek at what you’ll be signing up …

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Join the NO TIMESHEET MOVEMENT (and check out our new store).

This is our story. We are a tribe of storytellers, designers, strategists, mothers, fathers, sons, daughters, dog lovers, yoga peddlers, laughter loving, guitar playing, community building, save the world kind of people. We like to share and create things that make life better and happier. And now we’ve opened our own store with a vision …

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Change means being crystal clear.

Photo from 9lives. About four and half years ago I made a life changing decision. I’ve talked about it before, but a friend recommended I give hot yoga a try. I went and barely made it out alive. Then I went again. And again. And again. About the fourth or fifth class, I had an …

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Success.

Just a random iphone photo. What did we do before our iphones? The other day I was flipping through channels on television as I was sweeping my floors on a rainy Sunday afternoon. I love to sweep. It calms me. I stopped on OWN (the Oprah Channel).  Super Soul Sunday was on. For the life …

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Q+A with Steve Yastrow

Toward the end of last year, I attended the Soundview Author’s Summit and met a great group of authors. Including Steve Yastrow. Steve’s latest book is called, Ditch the Pitch. We share a heartfelt belief that people don’t want to hear about you, they want to talk about themselves. Steve read our books and offered …

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Friday Fotos | Edition 8

A shot of coffee to get the day started right… Makers Summit swag bringing a little fab to our pods… Things are looking up…literally. An extra dash of dapper for Geno’s 10-year anniversary.  

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Dear ATT.

Tuesday I got really mad at you. Openly mad. I expressed my anger on Twitter. Geez… Which sucks, because anger attracts anger just like happiness attracts happiness. It’s hard to explain really, but I feel like both options for internet and television services in my area are not very, well… people focused or friendly. Charter …

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Friday Fotos | Edition 3

Hard to believe it’s already Friday. Seems like just yesterday it was Monday…er, Tuesday masquerading as Monday. After giving the Presidents proper celebration in the form of a day off, the week has zoomed by. Let’s hope we’re not saying the same thing about the weekend 72 hours from now…   If there were such …

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OUR Community.

This illustration is from Kevin at seekevindraw.com. I had to do it a disservice and crop it to go on our post. Sorry Kevin! I love the Brains on Fire community. Which includes us, our partners and our kindred spirits. Almost every day someone reaches out to us and inspires us with their story. We are …

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Identity vs. Brand

I love everything about Geno’s tattoo — the design, the colors and the meaning: As I breathe, I hope. Our roots as a company are in what a lot of marketing people would call “branding.” Brand is one those words that corporations love to hide behind. “It’s not ‘on brand,” is one of our least …

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