Category: The Passion Conversation

How not to live an ordinary life.

I grew up in a small town. So growing up, my world was very small. We never went on vacations because my dad was a workaholic. He was always at work. My mom drove, but not far. Just to the store or downtown or to visit my Grandmother. And she never drove after dark. She …

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Word of Mouth. This. Stuff. Works.

I love this statement/manifesto from WOMMA (the Word of Mouth Marketing Association). So much so that I wanted to share it with you. Kudos to Deborah Holland, Executive Vice President at Publishers Clearing House and Current Chair of WOMMA’s Board of Directors, Su Fanning President of WOMMA, the WOMMA board and all the thought leaders who …

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Community is good for our health.

The other day I noticed a post on Linkedin from my friend Rich Jones and it lead me to the book Bowling Alone, written by Robert D. Putman. It’s know it was written a while back, but I believe the premise is still relevant.  Putnam focuses on the decline in bowling leagues in the U-S and …

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You’re not BUSY.

I have always been a huge fan of Change This Manifestos. The limited format forces smart people to edit themselves and get straight to the point. I know, we did a couple ourselves and it’s great exercise in restraint.  Today I stumbled on one from Anese Cavanaugh called Showing Up: 32 ways. Good stuff I plan …

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A day in the life.

I’m often inspired by other industries. I believe we all benefit from looking for inspiration outside of our own lives. I’ve been inspired lately watching instragram stories unfold for companies like west elm and raven and lily and freshly picked. I also got to know the folks at Eileen Fisher a bit better recently.  After reading …

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The Power of Purpose

I used to get annoyed when I woke up in the middle of the night. But years ago, I decided it was something I would celebrate. So. I developed this little trick. Before I can think one single thought, I start singing this crazy little song: “Party in my head. Party in my head, oh my goodness …

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How to REALLY think like your customers.

If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more …

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Do you ever wonder if you’re climbing the wrong mountain?

I read too much. No really, I sometimes wonder if I have a serious problem. I read when I am not eating, sleeping or working. I’m currently reading a book called Overdressed about our obsession with fast fashion. Whew. This book will make you take a serious strong look at the clothes you put on your …

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How do you stay inspired everyday?

Another inspiring photo from my friend Libby Williams‘ collection of beautiful things.  A couple of months ago, I got asked a simple and amazing question during Q+A time at a speaking engagement. “How do you stay inspired every day?” I stopped for a moment and said, “ME PERSONALLY?” “YES”, she said. I shared how personal stories …

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Great Brands Help People Be Great

A core belief in our PASSION CONVERSATION book is the need to rewire a marketer’s brain to appreciate creating opportunities (online and offline) for the customers you serve to share their own stories. A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments. Ultimately, …

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Announcing Brains on Fire LA!

Today is a really big day for Brains on Fire. We’re super excited to announce a new location, new growth opportunities for our team, and most of all, even better services for our clients. Brains on Fire now has a new location in LA! Right in the heart of Atwater Village. Yep. We’re officially bi-coastal. …

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Practicing what we preach.

We study word of mouth marketing and why people talk at Brains on Fire. Check out our books if you want to know more about that. So every once and while, just for fun, I like to see what folks on our team are recommending lately and why. Here’s what gets us talking these days: …

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Heroes In Recovery: Lessons learned building a powerful, sustainable community

Almost three years ago, Brains on Fire teamed up with the courageous folks at Foundation Recovery Network. Together, we ignited Heroes in Recovery, an amazing community of people from around the country working together to break the stigma associated with addiction. To date, more than 800 people have shared their stories about recovery. I recently …

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Crisis as a Turning Point

These days when I’m out spreading the gospel of THE PASSION CONVERSATION I tell a seldom-heard story about Whole Foods Market that helped to shape the culture of the company in its early days. I use this story to introduce the importance of knowing the “Founder’s Story” as a way to spark passion with employees …

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The Container Store Super Fan

As a kid growing up in Dallas I can remember going to a local shop that sold boxes and bins. That seemed odd to me but not to my mom, who was the CEO of household operations at the Moore family. She wanted to make sure every room was organized and The Container Store was …

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Brands and Higher Purpose.

We are in the midst of a huge value shift in the world. I say this often and I believe it with all my heart. All the connecting we’ve been doing over the last decade is making us realize that we are part of a wonderful, amazing global community. A community that together can raise …

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Do something positive.

Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which …

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What gives you energy?

I re-posted the note above from Charme Silkiner’s FB page on my own last week (Seriously. Check out her amazing art/jewelry.) This quote seems to be floating around a lot lately. I think people love to be called Darling, don’t you? The other day I received an order from Lululemon and they included a surprise …

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Change means being crystal clear.

Photo from 9lives. About four and half years ago I made a life changing decision. I’ve talked about it before, but a friend recommended I give hot yoga a try. I went and barely made it out alive. Then I went again. And again. And again. About the fourth or fifth class, I had an …

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Unexpected Passion Conversations.

Last week, on the way back from New York, I got stuck in the Washington Airport. Along with just about everyone else in in the Washington Airport. It was a weather thing. When I fly, I pretty much keep to myself. It seems wrong to force conversation on someone who can’t get up and leave. …

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