Category: News

Brains on Fire Ranks Among Top 100 Agencies for Social Presence

At Brains on Fire, we’re lovers of lists. (As our affinity for post-it notes will attest.) Today, we added a new list to the list of lists we love. PivotStack recently scored the social presences of agencies around the world, and we were thrilled to learn that Brains on Fire has been ranked among the top 100. A …

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Honesty is the best policy, especially for change (the token Facebook post that addresses a bigger issue)

If you’re a techy, social-media-interested, mobile-device-and-industry-loving type, the last several months have been an infofeast. And I’m sure you’ve been gorging yourself with tasty news-breaks and weekly statements from industry titans. One such hot topic has been privacy policy changes from your favorite social media monster, Facebook, and its fearless captain, Mark Zuckerberg. If you’re …

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Meet Logan, Our CFO+COO

I’m super excited to introduce you to our newest member of the Brains on Fire tribe, Logan Metcalfe. So jazzed in fact that I am introducing him before we even have a chance to get his bio on our website. I’ve always found this position to be critical to a growing company. As many of …

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TEDx Greenville March 5th

“Cross Section of the Mainstream” via Lynn Greer Sometime last year a group of people came together with the single-minded purpose of bringing a little piece of TED magic to Greenville. Been under a rock? Haven’t heard of TED? You’re gonna thank me. The TEDx Greenville team is an eclectic and interesting group. And like …

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Changes

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. —  Peter F. Drucker If there is one thing I’ve learned in life it is this: Change is a constant. There’s been in a lot of changes here at Brains on Fire in these first few months of 2010. First …

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Perception, media buzz, and what the customer actually wants to buy

What would your gut reaction be if someone asked you why domestic automaker market share has declined over 25% in the last 12 years? Lack of quality? Lack of innovation in green technology? Inferior manufacturing capabilities? Horrible gas milage? Those were my reactions too. But it turns out there’s a difference between my perception of whose …

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The Brains on Fire brag sheet

HUGE, BIG OL’, GIANT CAUTION AHEAD: There’s about to be a whole long list of horn-tootin’. So if you’re averse to that sort of thing, we’ll return to our regularly scheduled blog posts tomorrow. On the webnets earlier this week, I ran into Ground Zero‘s site, which is a one-pager that is part history/part brag …

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The Recession is over!

Will good news spread as fast as bad? Has our current state of economic woe been amplified by social media? I’ve been rolling this question around in my head a lot lately. And actually had an interesting email exchange with Dr. Mihaela Vorvoreanu over at prconnections. I asked her if she was aware of any …

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Trusting Creativity: Crispin Porter + Bogusky style

Have you read the AdWeek article written by Alex Bogusky? I first discovered it via AdPulp and the sharp eye of David Burn. It’s a good read, but the part I like best is this: ‘We are so lucky to be in a creative field at a time when the economy is running on creativity. …

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Holy crap… no more Polaroids?

Well, that was close to the first thought that popped in my head after I read this story on cnn.com about Polaroid fans pondering a filmless future. I’ve been a Polaroid fan a long, long time. My first camera was a Polaroid and I’ve used them from school projects to Brains on Fire projects. I’m …

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Jericho playing the numbers

Some of you might remember I made a post back in June about fans of the television show Jericho taking a stand against CBS and fighting to stop the show from being cancelled. Last night was the second episode from this season; Condor. BTW, I thought it was a really good episode, lots of action …

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CAUTION: Potential horn-tootin' ahead.

Is there a doctor in the house? Yup. Dr. Justine Foo is joining Brains on Fire as lead strategist for our insight team this week. Justine is whip smart and will be a remarkable addition to Brains on Fire. She’s also going to add to the conversation around here. She’ll join our blog in the …

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For the love of Nintendo

Wired points us to fans of Nintendo, who, after searching high a low for decorations for a Nintendo-themed party…made their own. Talk about integrating a brand into your daily life. This is a form of evangelism in action, folks.

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A First for Brains on Fire

If you come here often, you’d have to be sleep reading to miss how much we believe in the power of kindred spirits. We’ve met so many people in our travels, especially at WOMMA, who have challenged and inspired our thinking. Kindred spirits who believe, as we do, in creating advocates to kick start sustainable …

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iPhone vs. ?

So AdWeek ran an article yesterday entitled, ‘T-Mobile Goes After the iPhone,’ which talks about how T-Mobile’s new phone, called Shadow, is a new offering that’s ‘being likened to a less-expensive version of the iPhone.’ First of all, AdWeek, nowhere on the T-Mobile site or in the article does it say that Shadow is their …

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Have you seen the new Apple iTouch ad?

It’s CGM, baby! Via Wired: After Apple fanatic Nick Haley posted his homemade iPod Touch commercial to YouTube last month, a few ad execs at the Cupertino based company saw it. But rather than send him a cease-and-desist letter, they bought his ad, flew him out to Los Angeles to reshoot it in high def, …

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It's 1984

Okay, I have to caution you, I am going to sound incredibly paranoid in this post. According to The NY Times, Pudding Media is a new company that is currently beta-testing their online phone service. It operates much like Skype, only instead of paying by length of call, the calls are free. Free? Yes! Isn’t …

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The people have spoken.

Brought to you by Mr. Steve. http://www.vote756.com/marcecko/ For baseball fans, like myself, this really puts the past 10 years of baseball (and, to true baseball fans, American history) into perspective.  And more importantly, it’s what the people have decided.  It’s what the fans (not the corporations that name ballparks and buy season tickets) get to …

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Cheezburger Tuesday

I knew that I Can Has Cheezburger was a shamefully fun time waster. What I didn’t know until a Time magazine article earlier this month was just how many people also enjoy something as simplistic as unusual photos of cats with funny captions – the meme known as “LOLCATs”. Technorati ranks the site as #20 …

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25 Million Online Influencers and Growing

One of the things that we often find ourselves doing in this little corner of the Interweb is sharing fantastic, frightening or somehow remarkable experiences with products and services. We are definitely in good company. Today, eMarketer released a report that includes their estimate that 25 Million US adults regularly share information on products and …

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