Category: Naming

Blog Rewind: 10 of Our Most Popular Posts in 2014

As we head into the final month of the year, this is a perfect time to reflect back on 2014. Today we’re re-sharing 10 of our most popular posts (i.e.: most visited posts) between January 1 – December 1. Enjoy! 7 Awesome Examples of Surprise + Delight that Will Blow Your Mind  6 Brands Killing it on Instagram …

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New Service from Brains on Fire

I took this photo from our parking lot one afternoon. We miss a lot if we forget to look up! We’ve added a few new services at Brains on Fire. And we’re having a lot of fun with one we’re calling:  Gut Check My Thinking  Here’s how it works: Feeling uncertain about the marketing programs …

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Hessian – Brand For Sale

So I saw this little nugget pop up early last week, and my first reaction was… that’s cool. Then when I started really thinking about it, I completely shifted gears. Hessian is a brand for sale–that is, a brand that represents no business or product. The designer, Ben Pieratt, hopes to sell the Hessian brand …

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Consumer Generated Names

Now you can name Pontiac’s new sport truck. (It looks like a newer version of the El Camino to me.) Pontiac is jumping on the user generated content bandwagon and has created a mini-site where folks can suggest names for this ‘bad boy.’ (Their words, not mine.) What do you get in return? Well, bragging …

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Ch-Ch-Ch-Ch-Changes

There are some new developments at the Brains on Fire lair. 1) Happy new blog! Yes. It was time. So after ” what ” like 2.5 years, we’ve changed the design on the blog. (And we welcome your comments.) You’ll notice a few new things: a) The FIRE CAM is, indeed, our YouTube videos. Here …

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Cocaine

September 24th at Midnight, an apology letter from the Founder of Redux Beverages was posted on www.drinkcocaine.com. In this age of taking ourselves too seriously (healthy cookie monster, anyone?), I would have expected it to be a broad apology, a recall, a name change and something about “our best intentions” and “any harm done.” But …

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Another Bad Naming Idea

When all else fails, revert back to the alphabet soup.

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A Flick by Any Other Name…

The movie Snakes on a Plane starring Samuel L Jackson isn’t coming out for months, but you have probably already heard a lot about it. Normally, movie pre-release “news” would be the result of the studio marketers or the tabloids touting celebrity romance, but the story here is about the extensive audience anticipation of the …

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Why do we need to name things?

When a company shares it’s name, they indeed open a door.

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Old Friends

My friend and I were lucky – we were fascinated by the changes that had taken place in each other. But brand loyalty is a much more fragile relationship.

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Aching for Meaning

I’m reading a great book that I picked up in the airport this week, Affluenza. (And Dave, I think I am going to review it on Amazon I like it so much!) One of the chapters is called Aching for Meaning.

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The Curiosity Team by Any Other Name…

I just have a feeling… this group is going to do great things together!

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The Evolution of Naming

You say potato, I say, um, the same thing.

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RSS Part Two

Okay, first of all I am sorry. I have been missing in action for a while. It’s that thing called flow. But I am back. And I loved a lot of the new name ideas for RSS. So I have been poking around and wondering something. What is the best way to change the name? …

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A name is more than a word.

You can imagine how the name Brains on Fire has started some conversations.

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New Kid on the Blog

You’ve got to walk in with questions to ask, not answers to confirm.

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Bad Naming 101

Gap Inc’s new store is named Fourth & Towne. Or FAT for short.

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