Category: Movements

Lessons from a Telegram to Katie Couric.

My first real job out of college was with a firm that did car dealership advertising. We represented about 22 dealerships in all. Whew. Fun times. One of the men who owned the firm was an interesting man. He had a very nice luxury car (makes sense, right) but he was absolutely TERRIFIED of driving. Part …

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How to REALLY think like your customers.

If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more …

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Now Hiring: EDF Earth Street Citizen Correspondent

If you’re a regular reader of the BOF Blog, you know we spend a lot of time thinking and talking about the power of Brand Ambassadors. Now is your chance to actually become an ambassador on behalf of an organization doing remarkable things that are literally changing the world for the better. Our clients at the …

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Heroes In Recovery: Lessons learned building a powerful, sustainable community

Almost three years ago, Brains on Fire teamed up with the courageous folks at Foundation Recovery Network. Together, we ignited Heroes in Recovery, an amazing community of people from around the country working together to break the stigma associated with addiction. To date, more than 800 people have shared their stories about recovery. I recently …

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Six Lessons Learned in 2014.

Each year about this time, I sit down and do a little bit of looking back. I ask myself: “What have I learned this year?” This year that exercise isn’t coming as easy for me. Hmmmm… Maybe it’s because I am really, REALLY looking forward to 2015. We have so many plans in the works …

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Brands and Higher Purpose.

We are in the midst of a huge value shift in the world. I say this often and I believe it with all my heart. All the connecting we’ve been doing over the last decade is making us realize that we are part of a wonderful, amazing global community. A community that together can raise …

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Do something positive.

Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which …

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Embracing organized chaos.

The other day, Megan sent me a fantastic interview with Saundra Pelletier, CEO of Women’s Care Global, from the New York Times. Megan and I often discuss our own brand of “organized chaos” at Brains on Fire. So when I read this quote from Saundra’s interview, my heart smiled with understanding. “We’re a start-up. I …

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How to Start a Movement

Everything you ever needed to know about building a movement…you learned in under three minutes from a shirtless dancing guy. No, seriously. This may be the best explanation of building a movement I’ve ever seen.

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Passion Tips Conversation to Advocacy.

Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product or brand. So much so that they become a living messenger for that idea, cause, product or brand.

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Passion + Purpose.

At the end of last year, I had the honor of hearing Joey Rieman speak and also meeting him in person at Brand Manage Camp. He gave me a great book to read — his new book: The Story of Purpose. Well, I finally found the time to read it. And I love it.  We’re …

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This touchpoint is bananas…literally.

Spotted at the Makers Summit this weekend: one subtle and seriously brilliant touchpoint via MailChimp.   Want to learn more about touchpoints? Check out these former blog hits for tips, insights and amazing examples of touchpoints done right… Touchpoints Matter Touchpoints: Give ‘Em Something to Talk About 3 Guideposts (+One Example) of Awesome Touchpoint Marketing

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New Service from Brains on Fire

I took this photo from our parking lot one afternoon. We miss a lot if we forget to look up! We’ve added a few new services at Brains on Fire. And we’re having a lot of fun with one we’re calling:  Gut Check My Thinking  Here’s how it works: Feeling uncertain about the marketing programs …

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OUR Community.

This illustration is from Kevin at seekevindraw.com. I had to do it a disservice and crop it to go on our post. Sorry Kevin! I love the Brains on Fire community. Which includes us, our partners and our kindred spirits. Almost every day someone reaches out to us and inspires us with their story. We are …

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What is your Jenny Craig?

Photo from Libby Williams. Keeping loving yourself forward in 2014! A week or so ago, I attended a conference in Atlanta. It was composed of a small group of business book authors and speakers from all over the country. Great group. One of the panelist ask this question: What’s your Jenny Craig? What is your before …

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It’s the Not-So-Important Things that Matter Most

It’s no secret that I am a big fan of Simple bank. Earlier this year I shared my own story as the recipient of outstanding customer service and the magic that happens when brands give their people permission to be awesome. As it turns out, it wasn’t the only one. In fact, nearly 600 other …

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Three Holiday Gift Ideas Under $30

So. What can you get that special business person in your life that will make their heart smile? We’ve got a few niffy ideas this morning:  1.     How about a Double Shot of Love? Buy that special someone on your list a bundled set of Brains on Fire (our first book) and our newly released …

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Surprising and delighting.

I love, love, love this photo of my daughter Logan in Morocoo. She seems to be thanking everyone and everything on the planet with this embrace.  Okay. Stop what you’re doing for a moment. Stop everything and think: When and what was the last heartfelt compliment you gave someone? I’ve been really aware of this …

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Getting Punked.

I always wanted to rock a cool pair of Doc Martens like these. Photo by AKinsey Foto via Flickr. It makes my heart smile when worlds in which I live collide in cool ways. Last weekend, the hubs and I were enjoying our usual sipping-mochas-and-watching-CBS–Sunday–Morning routine (family world) when this cool segment about the career …

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Embracing your WE.

Gotta love this sign. I shot this one myself. A couple of weeks ago Dan Holm sent me a really interesting blog post. This sentence got stuck in my heart and I think it’s worth sharing (even though it’s referencing something I seldom talk about:”social media”): The most important social media marketing gain is how …

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