Category: Identity

I see a day when…

I see a day when “community” is THE WAY organizations add value to people’s lives. I see a day when a company’ growth is based on how well they contribute to making the world a better place. I see a day when the work of “marketing” is to help companies get closer to the people …

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Creating Desire.

The door most people love to walk through is the one marked private. Don’t you love that line? I suppose it’s just another way of saying “We all want what we can’t have.” The other day I stumbled on the most remarkable example of creating demand and desire on Emilie Rambaud’s website. I was introduced …

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GOOD STUFF: GÜD identity

When I see a product literally smiling back at me from the shelves, it’s hard to walk on by. Sure, there is the conventional tidbit of wisdom about judging a book by its cover, but I recall no such wisdom about judging shampoo by its bottle. Which is how I ended up with a bottle …

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Identity vs. Brand

I love everything about Geno’s tattoo — the design, the colors and the meaning: As I breathe, I hope. Our roots as a company are in what a lot of marketing people would call “branding.” Brand is one those words that corporations love to hide behind. “It’s not ‘on brand,” is one of our least …

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What’s in a (Brand) Name?

William Shakespeare once posed a big question. Those of us in the marketing industry have been trying to answer it ever since. As I strolled through the grocery last weekend, a row of black-and-white bags caught my eye. Their brand name, however, captured my heart… I would have loved to have been sitting at the …

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Meet a bike that is creating positive change in the world.

I love the start of things. These are rings from the very first hexagon frame post that Lance made two years ago. And that idea created this bike! Don’t you love it? A couple of years back I posted about about my time in Greensboro, Alabama with Project M. If you haven’t heard about Project …

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The Founders’ Story

Thanks for the awesome image, Libby Williams! Back in the day, Robbin planned a surprise visit to see Brains on Fire founder, Mike Goot. She hand delivered the very first Brains on Fire book to Mike – the one, the only. She also recorded their visit. Perhaps you’re the founder, the leader of the pack. …

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Hessian – Brand For Sale

So I saw this little nugget pop up early last week, and my first reaction was… that’s cool. Then when I started really thinking about it, I completely shifted gears. Hessian is a brand for sale–that is, a brand that represents no business or product. The designer, Ben Pieratt, hopes to sell the Hessian brand …

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UofC Rebrand Controversy

University of California Identity from University of California on Vimeo. A while back.. well, a while back in internet space/time, the University of California had a new identity system designed – and there was a big to-do. If you don’t know the story, here’s what happened in a nutshell: The University of California unveiled a …

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Passion, design and building with your heart.

The other day the super shiny talented Eric Whitlock passed this amazing video on to me. I promise you it’s worth the six minutes it will take to watch it. Izhar cardboard bike project from Giora Kariv on Vimeo. Since we’re in the word of mouth business and truly believe that a organization’s greatest asset …

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The words we choose

The other day I wrote a blog post and used a set of words I regret. They were very judgmental and frankly went against one of my core beliefs: I was not put on this earth to judge anyone. Tracy kindly pointed out the disconnect. Thanks for that Tracy. Then about ten minutes later, Eric …

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What are your defining stories?

Photo via flickr from geeo123 We have this saying around the halls of Brains on Fire. You are the stories you tell. Whether we are talking about an organization or an individual this holds true on so many levels. So I think a lot about stories. The cool thing about stories, as I mentioned in …

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What are you trying to do?

Photo via Eric Dodds, aka doddfather, doddsie and all around freaking amazing guy I had an ah-ha moment today. I like to think of myself as someone who sees the bright spots (to borrow a phrase from the Heath Brothers). But today I had a conversation and in the middle of my sentence, it struck …

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Defining who you aren't

A prospective client came and visited us at the Brains on Fire worldwide headquarters this week about a naming and identity project. And in our discussions talking about how a solid identity defines who you are, she also mentioned how a solid identity also defines who you AREN’T. We couldn’t have said it any better …

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On your personal brand and why it doesn't matter

“You really should work on your personal brand. You need to be paying close attention to your personal twitter and you need to have a slick blog where you post regularly. You need to align all of the social media outlets you operate in for clear, consistent representation of you.” Actually, though, you don’t. Not …

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If you take your sign down will your customers still come?

During the last WOMMA Summit in Las Vegas, I made plans to visit my friends at Stay True Tattoo and get some new ink work done by tattoo artist Jason Murphy. I did my usual routine – go to the taxi line at the hotel and give the driver the street address. My cab driver …

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Anchors in a sea of change

I love my job. I get to work with musicians and study the music industry everyday. I love finding new music and discovering unique ways that bands create, promote, play and interact with fans. I have to tell you, though, keeping a keen eye on the changes that are happening in the music industry can …

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On extremity in success

What would it take for you to quit your job this moment and pursue something else? That question stared me down this morning as I was picking up some hot chocolate for the Toy Guy and a coffee for myself. I have somewhat of a morning ‘regular’ relationship with one of the baristas at a …

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Brand Promise vs. Brand Commitment

“There’s a difference between a brand promise and a brand commitment. It’s easy to promise. It’s hard to commit.” – Greg Cordell, Chief Inspiration Officer, Brains on Fire I love this nugget. Because we’ve all heard again and again agencies saying, “What is your brand promise?” or “Do people know what your brand promise is?” …

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Dear Creatives, co-created tools are the ones that get implemented

Greg came back from a talk he gave a couple of weeks ago where he presented about bringing word of mouth marketing and identity development together. Having world-class designers in our midst (I’m not one of them, so I can brag on them, okay?), we’re always curious to see how other creatives react to the …

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