Category: Brands

Change is good.

I’m big fan of change and moving. It’s good for the soul. I’ve lived in seven houses in the last 20 years. And every time I move, I clean out a bit more clutter in my life. It’s no secret to the people who know me that I love to keep my life simple and …

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The Power of Purpose

I used to get annoyed when I woke up in the middle of the night. But years ago, I decided it was something I would celebrate. So. I developed this little trick. Before I can think one single thought, I start singing this crazy little song: “Party in my head. Party in my head, oh my goodness …

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Keeping It Simple

Fact: marketers have a habit of overthinking and overcomplicating things. With a gazillion technologies and tools at our fingertips, the temptation to go down the rabbit hole is sometimes hard to resist. Every now and then, however, I stumble across something that reminds me of the true marketing power that transpires when simplicity and tenacity collide. Say what you will …

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Southern Pressed Juicery

Our latest work with Southern Pressed Juicery, offering 100% organic, raw, cold-pressed juice made from the freshest fruits and vegetables. Southern Pressed Juicery gives your body a break without breaking your stride. From cleanses to smoothies to healthy food options, their menu items will give you a lift from the inside out. Feel Delicious!    

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BlogHer15 Recap: Brands + Bloggers

Last week Moe and I headed to NYC for a couple days of vacation…followed by a handful of days learning, connecting and growing at #BlogHer15. The event was a flurry of sessions and smarts, but more than anything, it gave us new and profound perspective on the value of brand-blogger partnerships. There were some big name players present, …

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The Springs LA

  Our latest branding and design work from the Springs LA, a multi-faceted urban oasis cultivating health, wellness, sustainability and community. Located in the Downtown Los Angeles Arts District, the springs includes an organic juice bar, yoga studio, wellness center, and raw vegan restaurant & wine bar. Creating a hub for health-conscious consumers, wellness-seekers, and foodies. …

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Three simple ways to love the women who love you.

Photo from Libby Williams. Just because it’s Spring! According to word of mouth researchers Keller Fay, women have about 10% more brand conversations per week than men. Perhaps what’s most interesting from this is same study on Women and Word of Mouth is that men and women alike agree that women give better advice than men. Hmmm. …

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Worthy Watch: Minute Maid Parents

When most people think of advertising, it conjures up visions of product placement and catchy jingles in their head. Minute Maid’s latest spot is a shining example of marketing through a bigger and better story. While you won’t find any close-up shots of orange juice slowly filling a glass, what you will find is a brand stepping aside …

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Design is a secret language.

I love this slide Greg Ramsey quickly did for one of my presentations. I love being able to feel the person behind design. This week I presented at a conference in Vermont and I got asked the most wonderful and unexpected question during Q+A time. “You have the most beautiful slides. Do you believe design …

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How to Be Good: It’s So Obvious That It’s Not

For some reason, whenever I go grocery shopping, I find myself drawn to a random row of product in the baking aisle. The “weird flours,” if you will. I always wonder about the people who are purchasing those little bags of coconut flour and hazelnut meal. “What are you doing with all that chia seed,” I find myself wondering. It’s …

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Great Brands Help People Be Great

A core belief in our PASSION CONVERSATION book is the need to rewire a marketer’s brain to appreciate creating opportunities (online and offline) for the customers you serve to share their own stories. A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments. Ultimately, …

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Customer Service Starts when the Customer Experience Falls Apart

Canceling DirecTV and going with a competitor wasn’t on my to-do list when I moved last month. But that’s exactly what happened. After far too many crisscross conversations with different customer service reps telling me different things, I could not reward DirectTV with my continued loyalty. I will not bore you with all the gory …

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Talkable Brands: Chipotle’s Cultivating Thought

This weekend I went to Chipotles for lunch with my “other”.   It was well past 2pm. We had been out and about and were starving. As we sat down, Steven casually handed me my drink cup. Printed on the side of the cup was a wonderful set of words and the little illustrations in the photo above. I’ve …

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Saying vs. doing.

Amazing photo from Libby Williams. Makes me think of this wonderful truth: Love is a verb. Marketing is not what you SAY anymore, it’s what you DO. I love how Chipotle is sharing ALL the ingredients in their food, even the GMO ingredients, which they’re working hard to replace or get rid of. They’re not hiding behind …

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Blog Rewind: 10 of Our Most Popular Posts in 2014

As we head into the final month of the year, this is a perfect time to reflect back on 2014. Today we’re re-sharing 10 of our most popular posts (i.e.: most visited posts) between January 1 – December 1. Enjoy! 7 Awesome Examples of Surprise + Delight that Will Blow Your Mind  6 Brands Killing it on Instagram …

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Are you OVER communicating?

A friend of mine just shared this photo of the snow storm in Maine. It’s a crazy storm even for folks who are used to it. Stay warm! Several years ago, I was having an conversation with someone at Brains on Fire and frankly, I was struggling with expressing my thoughts and ideas. My very …

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Crisis as a Turning Point

These days when I’m out spreading the gospel of THE PASSION CONVERSATION I tell a seldom-heard story about Whole Foods Market that helped to shape the culture of the company in its early days. I use this story to introduce the importance of knowing the “Founder’s Story” as a way to spark passion with employees …

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We are the stories we tell.

Alaina, on one of her many adventures! Last Thursday night I had another personal reminder of the power of story. One of our west coast clients and friend, Alaina, was in town doing some research with the team. After work, a bunch of us stepped across the street for a pitcher or two of margaritas. …

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The Container Store Super Fan

As a kid growing up in Dallas I can remember going to a local shop that sold boxes and bins. That seemed odd to me but not to my mom, who was the CEO of household operations at the Moore family. She wanted to make sure every room was organized and The Container Store was …

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Do something positive.

Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which …

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