Category: Branding

What kind of person do you enjoy working with every day?

We’ve been doing a bit of hiring at Brains on Fire lately.  I love, LOVE the new faces and new energy. One recent Monday morning at our weekly team meeting, Cordell led the meeting and he asked the team to list the qualities that make a Brains on Fire teammate great? Here’s that list: Committed …

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A letter to myself.

I often write letters to myself. Usually in time in of stress and change. It calms me to talk to myself. And helps me set my intentions.  Anyway, I found one of my letters today deep inside a folder on my desktop. (When I get a new computer Jack puts my entire desktop on a …

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How might we…

Several weeks ago I had the chance to attend and speak at the Conscious Capitalism Summit in Chicago. I love this group so much. Seriously. I LOVE THEM. John Mackey with Whole Foods was one of the keynote speakers. Like me, John believes that we need to bring LOVE out the corporate closet. I don’t often …

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Meet Andrew Huang

What brought you to Brains on Fire? I was lured in with promises of massages and food, but I’m staying for the opportunity to work with very talented people in a really supportive, collaborative environment. What’s your favorite thing you’ve ever written? Once I wrote about how I ate a dozen donuts (and didn’t die) …

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BOF Newsletter | Spring Digs Edition

  BRAINS ON FIRE | SPRING DIGS EDITION View this email in your browser APRIL 2016 : SPRING DIGS EDITION PARDON OUR DUST Over the past several months, The Firesphere has been undergoing a bit of a makeover. Now that the dust has settled, we’re loving our new-and-improved space. From plants to play areas to …

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Be the Interviewer.

Last night I was talking to my “guyfriend” (silly word I know, but it’s what I call him) and he said, “It occurred to me that every time I’m with someone new, I do a better job at listening if I see myself as the interviewer.”  I laughed. He writes beautiful people profiles for magazines …

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Know What Your Job Is

I recently saw a clip of Bryan Cranston (aka Walter White) in which he offered up a dose of wisdom that makes real sense. And while his insight is geared toward actors, it really applies to all of us: “You’re not going there to get a job. You’re going there to present what you do.”  Which got me thinking. …

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Thrive

I’ll be honest. I haven’t thought of the word “thrive” very much. It’s a pretty badass word. Sadly, it just didn’t resonate as word I used in my thoughts and conversations. A recent speaking event changed that. Brian Passon of the Wellness Underground engaged me to speak at their un-conference for wellness professionals. As a …

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Branding Made Easy

The headline is misleading. Branding isn’t easy but it can be made easy. How? By being simple. Yes, simple. The most simplistic brands give people what they want at the moment they want it without complication. And in the process, these brands earn devotion (and dollars) from customers. According to the Siegel+Gale’s Global Brand Simplicity …

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An Unsolicited Rebrand of the LA Rams

The Los Angeles Rams are coming home. It was announced last week that Stan Kroenke’s bid to bring his current St. Louis Rams back to the city of Los Angeles was granted by the NFL. And the whole city rejoiced. At their most recent press release, the newly adorned LA Rams introduced their “new” team branding. What was revealed was …

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Lessons Learned in 2015

Have I told you yet how excited I am about this coming year? We have lots of new plans and excitement to look forward to in 2016. I hope you do as well. Since the year is about to come to a close, I’ve decided (as usual) to take a look back at the lessons …

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Friday Fotos | Bûche, please! Edition

Don’t be so jeally of our Bûches de Noel-ly. #sugarcoma // 📷: @moe__rice Sometimes we make professional photographers like @bobbyneptune use selfie sticks. Where the magic happens in #yeahTHATgreenville, baby. // 📷: @woodsandseaco It was a BIG day for the BOFLA dudes. Not only did they get a surprise visit from Mike Goot, BOF’s fiery Founder, but Ben and …

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People Still Buy Things in Stores

Wait. Stop the train. Listen up.   People still buy things in stores.   I know. I know. It’s not sexy to say we actually bought a book in a bookstore. Nor is it cool to buy shoes, snacks, socks and so much other stuff from a retailer that exists in the physical world. All …

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The Power of Purpose

I used to get annoyed when I woke up in the middle of the night. But years ago, I decided it was something I would celebrate. So. I developed this little trick. Before I can think one single thought, I start singing this crazy little song: “Party in my head. Party in my head, oh my goodness …

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I see a day when…

I see a day when “community” is THE WAY organizations add value to people’s lives. I see a day when a company’ growth is based on how well they contribute to making the world a better place. I see a day when the work of “marketing” is to help companies get closer to the people …

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Good Company.

We love great design. And we believe in the power of design to connect people, create social change and spark community. So we were super delighted to get a call from REBRAND informing us that we’ve earned a place in the first ever REBRAND Hall of Fame. So what is REBRAND and this new Hall of Fame exactly?  Here …

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Southern Pressed Juicery

Our latest work with Southern Pressed Juicery, offering 100% organic, raw, cold-pressed juice made from the freshest fruits and vegetables. Southern Pressed Juicery gives your body a break without breaking your stride. From cleanses to smoothies to healthy food options, their menu items will give you a lift from the inside out. Feel Delicious!    

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Story Matters

Story Inspires. Story changes. Story moves. It’s at the root of impact, action & heart. We are moved to compassion, to new perspectives, new definitions of our world and ourselves — we are moved to action because of story. Every cause, every movement, every truth is rooted in it. Story matters. It is a determining …

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The Springs LA

  Our latest branding and design work from the Springs LA, a multi-faceted urban oasis cultivating health, wellness, sustainability and community. Located in the Downtown Los Angeles Arts District, the springs includes an organic juice bar, yoga studio, wellness center, and raw vegan restaurant & wine bar. Creating a hub for health-conscious consumers, wellness-seekers, and foodies. …

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Email is…

Sometimes asking a really open-ended question about something we’re all helplessly tethered to is fun. And this morning, we wanted to know what people thought about email. The first sample of responses came from the Brains on Firesphere: Email is…“a time suck. It becomes such a huge focus of your day that you forget, ‘oh, …

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