Category: Branding

Plato. Profits. Purpose.

The ancient philosopher Plato made significant contributions to humankind. His philosophical fingerprints can still be felt today in how we think about mathematics, science/nature, morals, politics and the arts. Perhaps we should add “brand strategy” to the long list of contributions Plato has made to civilization. To explain “how great companies have great purposes,” the …

Read More

Do Good Sh*t on 4/4 with Good Four

Doing good has always been a core tenet of Brains on Fire. There’s never been any doubt in our mind that the brands that matter are those with a higher purpose that goes beyond a transaction. Brands that stand for something and fight against injustice in the world however they can. Brands that treat people …

Read More

Change is good.

I’m big fan of change and moving. It’s good for the soul. I’ve lived in seven houses in the last 20 years. And every time I move, I clean out a bit more clutter in my life. It’s no secret to the people who know me that I love to keep my life simple and …

Read More

Calm is the new busy.

Yesterday, my “guy-friend” sent me an email with a link attached to this book called The Calm Company. Which is being written now. I could have written all these words on that post myself. Seriously, read them. Let’s also just say this: basecamp we are “same tribe”. I love you people. I’ve spent the last half …

Read More

The Brains on Fire Guide to a Drama-Free Office Holiday Party

Office holiday parties can be full of drama, but have no fear, we at BOF have a quick list to make sure those office Ho Ho Ho’s don’t turn into No No No’s.     Don’t diffuse Frankincense essential oils. Also, don’t diffuse any essential oils.   Don’t declare that there is a ‘war on …

Read More

Intern Halftime

With half her internship behind her, we recently checked in with Marissa to see how things are going in the life of a BOF intern…   WHEN IT COMES TO YOUR INTERNSHIP:   What has surprised you the most? There are so many projects people are working on! It’s fun to see and engage with the activities …

Read More

#Productivity

It’s Cyber Monday. The world is hard at work…at work…pretending to work, while secretly trolling Amazon for the best deals. For the first time in a long time, I am not joining them in the thrill of the deal chase. I have more than enough, which is a reality I have recently been forced to confront. …

Read More

How not to live an ordinary life.

I grew up in a small town. So growing up, my world was very small. We never went on vacations because my dad was a workaholic. He was always at work. My mom drove, but not far. Just to the store or downtown or to visit my Grandmother. And she never drove after dark. She …

Read More

Permission to think.

Years ago I used to take my summer vacations at a very quiet resort in Jamacia called the Jamacia Inn. It wasn’t super fancy. But it was magical. There was also no TVs. No internet. No parties. No planned activities. Just a really simple place with a private beach and a few scattered sailboats and …

Read More

One more story about the Cub’s win.

My big brother sent an email to me last week after the Cubs won. It made my heart smile and it also reminded me that those of us who take time with kids, our own or others make memories that last for a very, very long time. Make them magical. Also, that power of story …

Read More

NCFL is Hiring a Community Manager + Literacy Specialist

Are you plugged into literacy education trends, endlessly curious about the world, tech-knowledgeable, and social media savvy? If so, this may be just the opportunity for you. Our clients at the National Center for Families Learning are looking for a Community Manager and Literacy Specialist to join their team. Ideal candidate has experience in effective …

Read More

Dang Them’s Some Fancy Words

I’m not a professional photographer and would never claim to be one. But chances are you aren’t one either. But maybe you want to get better at making images, and you don’t know where to start. This is for you, fam. Because I have realistic expectations, I know you probably didn’t look up all those …

Read More

4 Things I Learned From My Brains on Fire Internship

In May, as an eager recent college graduate, Brains on Fire brought me on as the summer’s “Social Apprentice” to intern under the social media wizards of the Community Management team. To be honest, I envisioned spending the summer making copies, filing documents, and going on coffee runs. However, Brains on Fire is far from …

Read More

Your Smartphone Photos Aren’t Cuttin’ It Anymore

I’m not a professional photographer and would never claim to be one. But chances are you aren’t one either. But maybe you want to get better at making images, and you don’t know where to start. This is for you, fam. One day, you woke up and decided the photos from your smartphone weren’t good …

Read More

No One Expects The Pop Up: A Lesson in Touch Points

If there’s one thing we geek out over in the marketing world, it’s touch points. Whenever I stumble across a really well done touch point, I’m compelled to pass it on. Today’s kudos goes out to CrowdRise. While uploading an image to my profile, I noticed the usual “we’re uploading your image” menu was…not so usual. …

Read More

What makes you GRUMPY?

The other day I read the most brilliant interview question and it got stuck in my heart. Sorry I can’t remember where I read it. What makes you GRUMPY? So, I’ve been asking this question every chance I get. When I meet new people, when I interview someone or just around the office. And I’ve gotten …

Read More

Aging with Laughter and Joy.

I wasn’t born yesterday.  But I’m so lucky. I work alongside a very young and very young at heart group of people. Which sort of forces me, in a subtle and wonderful way, to stay relevant and current. That’s not the case for everyone. So I thought I would share what working with a group …

Read More

There’s no such thing as a rock star.

I hate it when I hear people call someone a “rock star.” Being in the business I’m in –marketing –I hear that word more than the average person. We love to label. And I just can’t stand it. The other day I shared with you the first line in a book I am reading, Play Bigger by …

Read More

Writers read.

A good friend of mine and brilliant teacher and writer, Scott Gould used to hand out this advice for writers. Writers read. I was not trained as a writer. I took a lot of creative writing in college but my major was Art with a minor in Business. (I was told that was a first …

Read More

Friday Fotos | Summer Scenes Edition

😎 Summer: we are pumped. Witness our levels of pumped on snapchat daily 👻 wearebof.   Hey. HEY! We’re hiring a Senior Designer / Art Director. Tag your friends and check our blog for more information. 🎨 We don’t play favorites around here, but Lu’s a charmer, dawg-gone it! 🐾 Friday was #BringYourDogToWorkDay, and despite his extensive to-do list, …

Read More
  • Page 1 of 2
  • 1
  • 2