Blog

Surprising and delighting.

I love, love, love this photo of my daughter Logan in Morocoo. She seems to be thanking everyone and everything on the planet with this embrace.  Okay. Stop what you’re doing for a moment. Stop everything and think: When and what was the last heartfelt compliment you gave someone? I’ve been really aware of this …

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The Happiness Shelf: On Reading Together as a Family

My life changed the day it rained maple syrup and a giant pancake fell from the sky. While many of you know me as the anti-meatball (@NoMeatballs), one of the softest spots in my heart is reserved for my nemesis namesake – and a little town called “Chewandswallow.” As a writer, reading has always been …

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Wednesday from WOMMA Summit in Nashville

We’re fascinated with this book in the amazing lobby at the Omni Nashville.  Geno, John and I have been having lots of fun at the WOMMA Summit 2013 this week. There have been a lot of great speakers (including Geno who was a part of the opening keynote team on Monday am). But one of …

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3 Guideposts (And One Example) for Awesome Touchpoint Marketing

Confession: I love offline touchpoints. Techy touchpoints are great, but there’s just something about a good old-fashioned, hold-it-in-the-palm-of-your-hand touchpoint that really does it for me. I recently found myself on the receiving end of one such touchpoint, and wanted to share the story: Allow me to introduce you to MOUTON, a hip little bar-meets-restaurant nestled …

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Meet Swell: Storytelling in the Palm of Your Hand

One of my favorite downtime activities is what I like to call “serendipity strolling.” Most of the time it takes the form of randomly clicking around the internet, reading articles, listening to podcasts and watching videos I stumble across. I think of it kind of like brain roulette. Spin the wheel, keep on clicking, discover …

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My morning.

This is what I see when I first wake up most days. I love the simple lines of this old house. This morning I woke up. Went straight for my coffeemaker (Kurig), popped in a Starbucks cup thingy, brewed a coffee and added a little Land of Lakes half and half. Put on my yoga …

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Social Media: A Side Dish at the Banquet of Human Connection

It seems like every day I am seeing articles pop into my newsfeed about the toll social media is taking on the human psyche. “8 Ways to Avoid Social Media Stress” “Is Facebook Making You Miserable?” “Social Envy: How Cruising Can Make You Unhappy” “Docs Warn About Facebook Use and Teen Depression” These are just …

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NOW HIRING: Spring Intern

We’re heading into the most wonderful time of the year here at Brains on Fire. No, not the holidays (thought we do love that, too). I’m talking about new intern time! Yep. We’re on the hunt for our Spring 2014 intern. Rather than just posting a job description, we thought we’d do something a little …

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NOW HIRING: Community Manager

12/6/13 UPDATE: This position has been filled. If you are interested in being considered for future job openings at Brains on Fire, send your resume to JumpOnBoard@BrainsOnFire.com. We’ll give it a gander and be in touch should you be a good fit for future opportunities.   Brains on Fire is on the hunt for a …

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Case Study in Awesome: Uber Goes “Mewber” for National Cat Day

Once in awhile you hear about a marketing move that makes you stop and think, “DANG. I WISH I HAD THOUGHT OF THAT.” This is one such story. (It also came with a generous portion of “awwww!”) October 29 marked the annual celebration of one of the internet’s most beloved creatures: the cat. What could …

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Shhh. Listen.

“As much as she talks, she listens more.” – From John Maxwell’s book, The 21 Indispensible Qualities of a Leader I have a little stack of books on a couple of shelves next to my desktop. Often when I sit down to think and write, I randomly pick one up, crack it open and start …

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Wisdom of the Sages: 5 Marketing Quotes Worth Repeating

“Your brand is formed primarily, not by what your company says about itself, but what the company does.” | Jeff Bezos CLICK TO TWEET “The entire principle of a blind taste test was ridiculous. They shouldn’t have cared so much that they were losing blind taste tests with old Coke, and we shouldn’t at all …

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Can every organization find their passion conversation?

I love this photo of Megan’s son, Patrick (in they yellow shirt holding the trophy). His human spirit shines really bright! Monday while I was on a plane heading out to speak at AMA’s Marketing Edge in Houston, I started cleaning up and organizing my computer’s desktop. I began with my blog folder, a place …

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Getting Personal: A Lesson in Communication

Yesterday our client (and upstairs neighbor), Jennifer, shared a special story with us: “My Alaskan Malamute puppy Thor was neutered today. As a very anxious mommy, my anxiety ran high as I brought Thor to Cleveland Park for his pre-surgery blood work. I expressed my fears of putting baby under anesthesia having recently lost my …

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28,835 Beans

Once in awhile you stumble across something that says everything so perfectly, you don’t need to say anything more. This is one of those somethings. How are you spending your today bean?

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Remarkable Brands II: A Zombie Meets Coffee Love Story

I recently shared a post about my experience as a customer on the receiving end of a remarkable customer experience courtesy of some great people at an awesome bank. The post received more attention than I ever could have imagined. It seems we all love a good brand-consumer love story. In the wake of all …

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Turning the Gallup12 Upside Down.

Accord to a recent Gallup Survey, only 30% of the US workforce is engaged at work. Which means, 70% are not. Wow. And here’s where it gets even gloomier. Of the 70% that are disengaged, roughly 30% are ACTIVELY disengaged. Meaning they are walking the halls of our organizations spreading their unhappiness. I don’t know …

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A Moment In Time with Brains On Fire

Ever wonder what the Brains on Fire crew gets up to when we’re not in the Firesphere? Yesterday the team took the day off in celebaration of Columbus Day…and we gave everyone a little three-day weekend homework assignment. The task? Wherever you are, whatever you’re doing, snap a photo at exactly 2:03 p.m. (2:03 spells …

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Permission to be awesome.

I have this heartfelt belief that most of us want to help others and enjoy making each other smile. I also believe people are awesome. I saw the most simple and remarkable example of being amazing and kind while I was eating lunch last Saturday. It was one of those crazy Fall days where the …

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Unlocking the Creative Potential of Girls

I hail from a long line of strong women. In a time when much of society was clinging to “certain ideas” about what women were good at and capable of, the women in my family were busy cracking glass ceilings and blowing through barriers left and right. And it doesn’t stop with blood relatives. My …

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