A day in the life.

I’m often inspired by other industries. I believe we all benefit from looking for inspiration outside of our own lives. I’ve been inspired lately watching instragram stories unfold for companies like west elm and raven and lily and freshly picked. I also got to know the folks at Eileen Fisher a bit better recently.  After reading …

Read More

Screen Shot 2015-11-06 at 12.03.28 PM

Simplifying Storytelling

Last week I had the opportunity see Larry Smith speak. (You might know him as “The guy married to that lady from Orange is the New Black.”) What you may not know is that Larry is an accomplished storyteller and runs a project called Six Word Memoirs. The premise is about simple as it gets: tell a story in six words. …

Read More

Screen Shot 2016-01-15 at 2.54.16 PM

Friday Fotos | We See You, January Edition

We spy with our little  👀  #ThePassionConversation featured in the Jan/Feb 2016 issue of Conscious Company Magazine. #digginit Happy Birthday, Well Walkers! Getting our steps in while supporting @BeWellFans Well Walkers turning ONE years old on Thursday. (Alternate: Looking this good should be a crime.) “But where’s the cheese?” about sums up how Week 2 of #JanuaryWhole30 …

Read More

Screen Shot 2016-01-08 at 2.44.33 PM

Friday Fotos | New Year, New You Edition

A handful of us at #BOF began a #whole30 this week. Because health. Because new year, new you. It’s been five days now, and we’re feelin’ all the feels that come with lack of sugar, grains, dairy, and alcohol. So, basically lots of #hangry fools up in here. But. Better believe we’re gonna make the …

Read More

Screen Shot 2015-12-30 at 12.07.57 PM

Lessons Learned in 2015

Have I told you yet how excited I am about this coming year? We have lots of new plans and excitement to look forward to in 2016. I hope you do as well. Since the year is about to come to a close, I’ve decided (as usual) to take a look back at the lessons …

Read More

Screen Shot 2015-12-21 at 10.05.47 AM

Friday Fotos | Bûche, please! Edition

Don’t be so jeally of our Bûches de Noel-ly. #sugarcoma // 📷: @moe__rice Sometimes we make professional photographers like @bobbyneptune use selfie sticks. Where the magic happens in #yeahTHATgreenville, baby. // 📷: @woodsandseaco It was a BIG day for the BOFLA dudes. Not only did they get a surprise visit from Mike Goot, BOF’s fiery Founder, but Ben and …

Read More

Screen Shot 2015-12-11 at 12.08.36 PM

Friday Fotos | Home for the Holidays Edition

Cozy much, BOF ‘brary? The holidays look good on you. We were so happy to have our whole team together in the #yeahTHATgreenville mothership. // 📷 by @amyabtaylor Not only did our girl Reebs design these festive invites, but she also has some serious #knolling skills. 💃🏻 // 📷 by @rebekahrhoden LA + GVL + a whole …

Read More


Nobody wants a JOB.

I’m reading The Great Game of Business. Brandy recommended it. It’s been around for over 20 years, but it’s finally made it way in my hands. About 45 pages into it, I stumbled on this sentence: Nobody wants a JOB. That is so true. Jobs suck! Growing businesses, innovating, learning, starting things, shaping minds, taking …

Read More

People Still Buy Things in Stores

Wait. Stop the train. Listen up.   People still buy things in stores.   I know. I know. It’s not sexy to say we actually bought a book in a bookstore. Nor is it cool to buy shoes, snacks, socks and so much other stuff from a retailer that exists in the physical world. All …

Read More

Screen Shot 2015-11-13 at 2.10.53 PM

The Power of Purpose

I used to get annoyed when I woke up in the middle of the night. But years ago, I decided it was something I would celebrate. So. I developed this little trick. Before I can think one single thought, I start singing this crazy little song: “Party in my head. Party in my head, oh my goodness …

Read More

Screen Shot 2015-11-20 at 2.56.05 PM

Friday Fotos | Straight Outta the Firesphere Edition

Last light. // 📷 by @rebekahrhoden “Entrepreneurship runs in my blood, especially stemming from my mother. This book is changing my life. Inspiring me to finally start one of my greatest passions… Opening my own marketing business.” // So inspired by our readers & fellow dreamers. // 📷 by @adreyyy Don’t get us wrong. We’re totally into …

Read More



Years ago, Mike Goot and I had a financial organization reach out to us about helping them with their branding. For a couple of reasons, we were a little skeptical it would be a good fit. But we found a copy of their latest annual report and flipped through it. We both stopped at the …

Read More

Screen Shot 2015-10-16 at 12.03.42 PM

Storytelling for Unsexy Brands

Let’s be honest. Some brands, products and industries are just sexier than others. Fashion, food, transportation and travel? Sexy. Air fresheners? Not so much. I love any smart ad, but there is a special place in my heart reserved for brands that find a way to turn an unsexy product into a compelling story. Air Wick’s latest video is …

Read More

Screen Shot 2015-11-13 at 1.04.41 PM

Friday Fotos | Plants as Audience Members Edition

Never underestimate the usefulness of plants when in need of a practice audience. Community Managers, Laura & Moe, found the plants incredibly attentive, though, unfortunately lacking in ability to provide feedback. Oh, well. These girls are going to rock their presentation on “Personal Branding” at USC Upstate next week! 👊🏻 It feels like Christmas already at BOF! New toys were …

Read More

Screen Shot 2015-11-06 at 12.07.45 PM

Friday Fotos | Welcome to Miami Edition

Oh, we’ve got all kinds of characters around here. Some of our people were on the ground in Miami this week for none other than the #WOMMASummit. We know they had a great time, but just really hate it for them that the scenery was so unpleasant. G was inducted into the WOMMA Hall of Fame …

Read More

Screen Shot 2015-11-13 at 12.43.43 PM

Friday Fotos | Birthday Edition

I spy a sweet BOF coaster. We celebrated the birth of a legend this week. A legend with the best hair in the land. Happy Birthday Geno! This beautiful globe art was created by one of our talented Community Managers, Laura. No wander we lust it so much.

Read More

Screen Shot 2015-11-06 at 12.04.19 PM

Friday Fotos | #Hashtag Swag Edition

Our dark corner needed a little light. And we needed more hashtag decor around the office. So…win-win. #Blessed. Celebrations call for a tequila shot, but isn’t “Because it’s Tuesday” reason enough to celebrate? #TequilaTuesday Our sweet G was live on Periscope this Thursday @ 10am talking about relationships and WOMM for #WOMMAsummit. If you missed …

Read More

Find Your People.

A couple of weeks ago, I had the honor of attending the Conscious Capitalism CEO Summit in Austin. When I returned and others asked me how it went all I could say is: “We have found our people.” Like Brains on Fire, Conscious Capitalism Companies recognize that every business has a Higher Purpose that includes, …

Read More


Let’s Play: Onlinesses

We’ve been working on a few new projects lately, and part of that process involves hashing and hammering out onliness statements for our clients. If you’re not familiar with onliness statements, here’s a mini crash course. Marty Neumeier, author of Zag, talks about good vs. different, and zagging when others zig to make your brand stand out. …

Read More

Friday Fotos | Jungle Office Edition

  On the hunt for some signs of fall around Greenville. Seems it’s still in hiding. Lu, our favorite furry co-worker, daydreaming about chicken and waffles.

Read More