Eight very simple and very budget friendly ways that companies large and small can help create customer loyalty. And you’ll notice that the majority of the list are forms of ACTIVE LISTENING.
You might think it’s obvious to the rest of us, but most of these start-ups don’t realize that their identity is the single most important aspect of their business. (That seems to be true for a lot of Fortune 500s as well.) And a great example of how to build a compelling brand identity from the ground up is quickly growing outdoor clothing company by the name of Arborwear.
The big result is that BzzAgent, who at their inception in 2001, told their agents not to reveal that they have any association with the Boston based marketing firm when talking up new products, now has changed their policy to say that their agents must reveal their identity…
Just like the 4 Ps of marketing were created in the 60s, RFPs have been around for ages and really don’t apply any longer to the real world. But companies still issue them and agencies still scramble to answer them. And in scrambling to answer them, they give away the only thing that they get paid for – their time and ideas. Is that really good business?