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One more time: Online vs. Offline
Posted on November 10th, 2009 by and currently 27 commenting.So tell me this: Which do you think is more powerful?
This:
Or this:
Are all of your efforts being focused on your “online strategy” right now? Look, I get it. It’s important. But we can’t stress enough that your online has to drive your offline and your offline has to drive your online. You want online to be powerful? Then use it as a tool that enables face-to-face. Remember, 90% of word of mouth happens OFFLINE.
Oh, you’ll have bragging rights if you have 100,000 followers or friends or fans (only SM fanboys will be impressed), but if it doesn’t drive offline, then what is it really good for? Integration is the key. And if you can’t see the difference between the two images, then you’re blind. Which group do you think has the more powerful stories? Which group do you think has stronger emotional connections? It’s one thing to sit at a desk and type - almost a kind of passive participation. But to get up from behind the computer screen, get out of your house and go be a part something - to literally participate shoulder-to-shoulder - that’s powerful.
So, yes, online is important. But offline - that’s where the real stories are created. It’s where they live and breathe because that’s where we live and breathe. Know it. Believe it. And live it.
Tags: fans, Followers, friends, integration, offline strategy, offline vs. online, online strategy, Social media, stories
27 Responses to “One more time: Online vs. Offline”
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One more time: Online vs. Offline - [link to post] -
Online vs. Offline - great post from @spikejones and Brains on Fire [link to post] -
Get out of the social media echo chamber and do something real: [link to post] (via @brainsonfire) -
“your online has to drive your offline and your offline has to drive your online” [link to post] #BrainsOnFire -
Thank you again @brainsonfire One more time: Online vs. Offline [link to post] -
One more time: Online vs. Offline [link to post] via Brains on Fire -
I completely agree. While I do think social media is important and is growing in followers, we can’t soley rely on that to spread our messages and maintain interest in our companies. I recently took a class at Clemson that was about social movements and NOT ONCE was anything about the internet mentioned. You would think that at least a chapter or lecture would be based around the internet and blogging, but nothing. What we did talking about was taking action. Getting out there and facing situations head on to get the mssage heard. Starting rallies, giving speeches, not tweeting or blogging. While those things can spark interest, they can only spark so much and only maintain the same amount. There are much bigger things people can do to get themselves noticed and better yet, remembered.
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I’d take it one step further. We need to stop thinking about online and offline - it’s an artificial structure created by marketing consultants (not just SM ones). We need to think in terms of connections, impacts and results - for both our followers and us.
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One more time: Online vs. Offline…[link to post] -
“Remember, 90% of word of mouth happens OFFLINE. ” prove it.
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Hello “Me,”
I got that information from the widely-respected WOM research company, Keller-Fay Group. In fact they won a “Grand Innovation Award of the Advertising Research Foundation for the development of Keller Fay’s TalkTrack(R), the first continuous measurement system for all word of mouth, including the 90% of WOM which occurs offline.”
You’re welcome to read all about them here: http://kellerfay.com/
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great visual (and sentiment) from @spikejones … “One more time: Online vs. Offline” … [link to post] -
one more time. sooo sooo sooooo true: online versus offline [link to post] (via @mhribar) -
@SpikeJones says, “your online has to drive your offline and your offline has to drive your online” [link to post] #makecircles -
Get out of the social media echo chamber and do something real: [link to post] via @cliveburcham -
One more time: Online vs. Offline [link to post] -
Amen brutha. Online should service relationships that exist offline.
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Good points made by Brains on Fire - Online is important, but offline is where the real stories are created. [link to post] -
Laura Dellinger November 11th, 2009 at 10:20 am
I Heart Brains on Fire!
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Offline is where the relationship can begin, but offline is where the relationship lasts a lifetime. Great post!
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One more time: Online vs. Offline [link to post] (via @spikejones) -
One more time: Online vs. Offline [link to post] (if it doesn’t drive offline, online doesn’t matter) -
Great post thank you!
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Online Marketing Blog » Blog Archive » The ruleless Word Of Mouth can be off- and online November 20th, 2009 at 11:02 pm
[...] In Brains on Fire Spike Jones claims that “Remember, 90% of word of mouth happens OFFLINE” [...]
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Spike, thanks for writing this post. In the weird little playground my company plays in (credit unions and banks), there’s become a big lack of understanding out the relationship between WOM and social media. Social media has become such a fad that most of them seem to think having a Twitter account EQUALS having a word of mouth program (either that or those ridiculous $25 refer-a-friend cards nobody uses). Your post gives me some good fodder to help make my point much more clear, that social media is just one of the many facets of word of mouth that they should be focused on.
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[...] One more time: Online vs. Offline- Bra inlägg. Det ska förstås hänga ihop; och använd ditt inflytande online för att skapa möjligheter och möten offline. Det är där fler intressanta historier och kontakter skapas vilket ytterligare ger kraft åt den virala spridningen. [...]
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[...] like ‘Who’s Chris Sandoval?’, then maybe the words of my brilliant amigos at Brains on Fire will hit home: “Online is important. But offline – that’s where the real stories are [...]
