Past - 10.28.09 - Geno speaks - New Jersey CAMA, Princeton, NJ

Join Geno at the NJ Communications, Advertising and Marketing Association meeting as he speaks on:

People are the Killer App: Lessons Learned in Building Word of Mouth Movements

Authentic, sustainable word of mouth marketing is one of the truest forms of brand communication, and it can’t be manufactured or bought.  And yet, as more organizations dedicate marketing dollars to assemble word of mouth and buzz marketing programs, how can you build an effective, meaningful movement for your brand that will directly impact your bottom line?  How can you identify those brand advocates already speaking out on your behalf, and work with them to develop a natural two-way word of mouth program?

Wed., Oct. 28, 2009
6 – 9 pm
Paul Robeson Center for the Arts
102 Witherspoon St., Princeton, NJ
Cost: $25

Includes a wine and cheese reception, followed by Geno’s presentation, and a Q&A.

Spread the word! RSVP by Oct. 21 to CAMA, newjerseycama@gmail.com.