Past - 6.11.09 - Geno/Spike speak - PRSA National Teleseminar

Come one, come all and dial in at 3PM EST (or tell your boss you’re going to listen in and then take a nap at your desk).

The info is here. Register now. And if you register within the next ten minutes, we’ll really, really like you.

I <3 (Your Brand Here)
How to Build Your Brand Identity Around Your Fans

In a time of economic downtown, when negative messaging and budget cutbacks seem to be the rule rather than the exception, it’s the brands that love their fans the most that will succeed. Whether you’re focused on media relations, customer relations or internal communications, you’ll learn how to take your fans’ love and incorporate it across your company culture. You’ll also learn how to identify ways to re-define your brand identity to more fully involve your valued customers.

You will learn:

• How to incorporate your fans into your brand identity.
• How to span your fans’ love across your company culture.
• How to more fully engage your fans on a personal level.