Past - 4.24.09 - Spike speaking at San Diego Ad Club, CA

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How to Build a Sustainable Word of Mouth Movement
Presented by Spike Jones, Firestarter, Brains on Fire
Date: 4/24
Time: 8:00am-10:30am
Location: Courtyard by Marriott 595 Hotel Circle South San Diego, CA 92108

For marketers, generating authentic, genuine word of mouth about your brand is the name of the game. But how do you create a sustainable word of mouth movement – one that engages passionate fans both on and offline – and builds and connects a community of true brand ambassadors?

8:00-8:30am Check in/Networking
8:30-10:30am Presentation

Spike Jones from Brains on Fire will give tips on how marketers can create a sustainable word of mouth movement, how to find people to engage the brand, how to manage the community once it’s started and finally, how to evaluate the movement’s success. He will reference specific case study examples, including the Fiskars Brand Ambassador movement, the Fiskateers, as well as the EFFIE award-winning Rage Against the Haze movement.

You will learn:

-Everyone’s talking about word of mouth these days. What should marketers look for when starting to build a genuine, sustainable word of mouth movement? What should be in place before they even get started?

-What’s the difference between a movement and a campaign? Why is a movement more effective?

-How can you blend word of mouth strategy both online and offline (where 92 percent of word of mouth happens)?

-How do you identify those passionate fans who can become brand advocates? What’s the best way to engage them?

-How do you manage the community once it’s built?

-How can you set up measurement tools to evaluate a word of mouth movement?

-What are some examples of successful word of mouth movements?

-What are some examples of attempts at word of mouth that failed? What can we learn from this?

-What’s the difference between buzz marketing and word of mouth? Why should marketers care about the difference?

Member Price: $35.00
Non-Member Price: $45.00