Virginia Miracle (Alum)

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Director of WOM

As of January 2008, VeeDub has moved to "Brains on Fire Alum" status. She is now in Washington DC with Ogilvy PR's 360 Digital Influence group. She also has her own blog, which is worth checking out, at www.virginiamiracle.com. Born and raised in Richmond, Virginia has returned to her Southern roots with her move to Greenville. She came to Brains on Fire via Fortune 50 powerhouse Dell, Inc., in Austin, Texas, where she served as Dell's first marketing communications manager focused on word of mouth activities and most recently headed up online advertising to consumers and small businesses. Her projects at Dell include the word of mouth-led introduction of the Dell DJ Ditty™ music player in September 2005 via branded entertainment websites. After beginning her career in enterprise software, she joined Dell's Corporate Strategy group in 2002 and also served on the brand side of Dell's Electronics & Accessories business before the dive into WOM. Ms. Miracle also holds a B.A. in English from Princeton University. Virginia (or VeeDub to her friends) is believed to be the first person to hold a word of mouth title in a Fortune 50 company. At Brains on Fire, she is the Director of Word of Mouth Marketing and is joining forces with Geno Church, the Word of Mouth Inspiration Officer, to develop a variety of identity focused WOM efforts from concept to completion. Virginia also serves as a Director of the Word of Mouth Marketing Association and travels the country spreading the word on sparking passionate WOM. Past audiences have included WOMMA, the American Strategic Management Institute, the National Restaurant Association, Ad Clubs, and Convention & Visitors Bureaus.

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