Geno Church

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Word Of Mouth Guru

Geno was born and raised in the South and proudly calls Greenville, SC his home. He spent two years at Furman University and went on to the University of South Carolina to receive a degree in Advertising. In his 13+ years with Brains On Fire, Geno has helped build word of mouth into the identities of brands that include Fiskars Brands, Charleston Parks Conservancy, National Family Partnership, Earshot Independent Music Stores, the US Office of National Drug Control Policy, Ronald McDonald Children’s Charities, and Rage Against the Haze (South Carolina’s youth led anti-tobacco movement). Geno is responsible for developing long term, sustainable word of mouth movements - from strategy to implementation - for Brains on Fire’s clients. Geno has been repeatedly recognized as a thought leader in both the identity and word of mouth realms and has also received awards from numerous organizations, including the 2004 National ADDYs, where he received honors for his work with Rage Against the Haze. RAGE also won a coveted Wommie award in 2006 from the Word of Mouth Marketing Association alongside initiatives by Coca-Cola and Yahoo and a gold Effie Award in 2008. Geno has given presentations at numerous events, including the 2008 New Communications Forum, National Conference on Tobacco and Health, the American Public Health Association Exposition, several Word of Mouth Marketing Association conferences, Social Media 2007 in Atlanta and Customer Management World 2007 in Johannesburg, South Africa.

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