Keep up with this if you can: themutal.net, one of the UK’s largest email advertising and direct marketing companies, recently bought EDR and The iD Factor. So, TO BETTER DEFINE THEMSELVES, they renamed their company TMN plc.

I’m sorry, what?

From a corresponding article, “The re-branding is not only designed to better define all three divisions of TMN, but also to help emphasize TMN’s growing knowledge base and number of client services.” Um…what?

Come on. I would’ve loved to have been in on that presentation to see how some agency (assuming one was involved) pitched the idea to abandon themutual.net and go with TMN.

Just for fun, I did a Google search for TMN. The Movie Network was number one. That’s one out of more than 2.5 million results.

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