Brains on Fire?
Yes.
Brains on Fire is the Identity company dedicated to helping organizations discover and sustain excitement about who they are and why they exist. We believe that great brand identities are rooted in purpose, not just profit. That they focus on relationships, not transactions. And they live through movements, not campaigns.
is the word of mouth identity company headquartered in Greenville (affectionately known as “Greenvegas”), South Carolina.
It is our goal to Fascinate, Inspire, Reward and Engage kindred spirits, turning them into loyal advocates with methods that are traditional and non-traditional. That’s right, we create fans by building and strengthening brand identities. It’s called fan-induced growth. We believe that the most powerful tool in your arsenal is sustainable word of mouth, so we develop tools and movements that people can use to spread the word about their passions. Companies we’ve loved on include BMW, Fiskars Brands, Find Great People International, Perception Kayaks, Rawlings Sporting Goods and Rage Against the Haze (SC’s youth-led anti-tobacco use movement).
We don’t like to brag, but aren’t above it, either, since we’ve been recognized as having created some of the most effective rebrands in the world by ReBrand 100 (4 years running) and for developing best-in-class word of mouth movements by the Word of Mouth Marketing Association’s WOMMIE awards. The most recent kudos is a 2008 gold Effie award for creating a sustainable word of mouth movement.
- Main line: 864.676.9663
