25 Million Online Influencers and Growing
June 29th, 2007
One of the things that we often find ourselves doing in this little corner of the Interweb is sharing fantastic, frightening or somehow remarkable experiences with products and services. We are definitely in good company.
Today, eMarketer released a report that includes their estimate that 25 Million US adults regularly share information on products and services online (they expect that to grow to 34M by 2011). Included in the same article, a BigResearch Study reveals that 91% of US adults regularly or occasionally seek out information on products. In other words, there is an active demand for all of that volunteered brand-related information.
My major takeaway from the lovely stats and graphs in that article? Your screamers, fans, and squeaky wheels have an audience - so make sure you’re actively listening and responding!
Other posts by Virginia.
Christy says:
Okay, the more I hear stats on who’s talking and who’s listening online, the more I go back to what I heard when I was a kid, watching my step-father launch his franchise: “For every complaint you hear, there’s nine more that haven’t told you… they’re telling someone else.”
Sometimes it’s listening to the complainers because there’s something you need to fix. Sometimes you need to listen just to hear what so many other people are hearing.
And then let’s not forget what each listener does with that information on their own!
July 3rd, 2007 at 12:11 pmTankar kring… » Ny rapport om WOM says:
[...] Via Brains on Fire blog kan vi återigen läsa om The Rising Roar of Word-of-Mouth. “For as long as humans have been talking, information has spread by word-of-mouth. But it is only recently that word-of-mouth has become an actual marketing discipline,” says Debra Aho Williamson, eMarketer Senior Analyst and the author of the new report. [...]
July 5th, 2007 at 12:42 pm