This weekend, at the last minute, I got invited to the sold-out show of Texas’ own Robert Earl Keen at The Handlebar here in good ‘ol Greenville. Man, oh man, what a great show. Keen’s been playing since the late 70’s and knows how to entertain a crowd with the best of them.
At the end [...]

Joe is in charge of the Fire Cam around here and has pretty much free reign to create content for them. In the prank category, you might remember that he started with Ramsey. And now he set his sights on Megan. Consider this just a slice of daily life around this place we love.
(And remind [...]

A couple of weeks ago at one of the social events for BlogOrlando, Rob Williams totally stumped me with a question. In his quiet way, he asked, “You guys say that you create movements. So, when does it become a movement?”
Great question.
We talk a lot about movements around here if you haven’t noticed. And that’s [...]

Whether you like it or not, you company is a cause. You just have to figure out what that cause is.
As we build long-term, sustainable word of mouth movements, we’ve learned that a fundamental part of the human makeup is that everyone wants to be a part of something bigger than themselves. Religion. Sports teams. [...]

Corate mastermind and author of the Emergence Marketing blog, Francois Gossieaux, has started a series of interviews entitled “CMO 2.0 Interviews.” The first one was with Paula Drum from H&R Block. And the second one is with our friends/client at Fiskars.
Listen in as Jay Gillespie (VP of Marketing, Fiskars Brands), Suzanne Fanning (Director of Communications, [...]

Okay so I’m not exactly what you would call a technological early adopter. It took me about 10 years to finally give in to the cell phone thing - and another 2 to actually use it. I don’t have a Facebook or MySpace page. I’ve been invited to join LinkedIn about 50 times, but have [...]

Megan, our whip-smart, whipcracking director of workflow shared something her dad wrote to her this week. She emailed him asking him some questions about the economy and the bailout. His answer really calmed me, so I’ll share it:
“Meggie, we’re in uncharted waters…Lots of speculation, but we simply don’t know whose views will stand the [...]

Damn, I wish I were a fast proficient blogger like Spike. So here I am late to the party blogging about my experience at blogorlando and my recent travels.
I’ve been traveling East Coast to West Coast, Mid-West to the Deep South. And along the way I’ve met a ton of interesting people and I’ve [...]

You may have heard by now the Word of Mouth Marketing Association just released the “Influencer Marketing Handbook,” which has sections including Influencers – Defined and How to Work with Influencers. It ties a nice bow around the concept of Influencer marketing which it seems more and more companies are exploring.
First of all, in the [...]

Creating something meaningful is hard, hard work. Heavy lifting. Hard-hat area. Elbow grease. Getting stuff under your fingernails kinda stuff.
If it were as easy as pulling the model off the shelf and slapping it on the end of the product cycle, then kudos to you for making your “process” easier. But shame on you for [...]