So there was a little snafu in choosing the winner of the SWOMfest ticket. So next time, instead of putting the names in the hat and lighting them on fire, we’ll just put the names in a hat and pick one out. Stay tuned for the winner tomorrow.

Brains on Fire’s Eric Whitlock continues his review of a book that we are honored to be a part of, Maggie Macnab’s Decoding Design.
Patterns. They’re everywhere—naturally occurring and recreated by mankind. Learning to observe, understand and synthesize natural patterns is one of a designer’s greatest ability to symbolize for effective communications and visual problem [...]

You know, SWOM. As in SWOMfest. As in the Society for Word of Mouth’s inaugural shindig in Austin on October 30th. As in you should be there.
We’re sending four folks from Brains on Fire HQ because we (heart) Ben and Jackie, there’s an 80’s Halloween party the night before, and the day of the conference [...]

I love to read.  Heck, I spent three years working in a bookstore just for the discount.  And every time I read a great book, set in a creative and fun world, I get depressed at the end, because that world has now ceased to exist (okay, so maybe that’s a bit dramatic, but no [...]

At a time when the airlines are continuing to screw us all by upping their prices and cutting the number of flights starting next week, JetBlue has once again done something oh so simple that the rest of the boys and girls would’ve never thought of:
They are auctioning their tickets on ebay.
According to a Wired [...]

The past month we’ve undertaken a huge project. No wait, I’m not talking about Brains on Fire, I’m talking about our house. You see, in the backyard of this almost 100-year beauty was a deck. Let me rephrase: The whole backyard was a deck. Built one 2×4 off the ground. So by the time we [...]

As an identity company, one of things we definitely don’t talk enough about on this blog is the importance of great design. It’s a HUGE part of creating identities - especially ones that have the potential to become movements.
Recently we had the honor of being included in a book published by HOW entitled Decoding [...]

My brother Wilson, sent me the most amazing video this week and I shared it with the team in our 9am Friday Huddle. It is one of the most brilliant and beautiful examples of “reframing the conversation” I have ever seen. Enjoy.

So, we here at Brains on Fire have words that we have deemed unnecessary…or just out and out dumb.  From our Tequila Shots book: “There is nothing wrong in simple.  We don’t use a 10 dollar word when a 5 cent word will do.  We don’t make up fancy names for our work or processes [...]

Scott, the nametag guy wrote a Spike Jones inspired post the other day. Check out his take on one of our 12 Brains on Fire beliefs.
Last week I had an interesting exchange with Cordell. And I was personally reminded how lucky I am that my work, my calling is one of my top ten passions. [...]