Passion Progresses
September 30th, 2008
It’s a phrase I heard come out of the mouth of a client recently. And it’s been stuck back in my head ever since.
Think about it. Passion is a buzzword today. People are looking for passionate fans. They want to create passion around their brand. Have passionate employees. The list goes on and on.
But passion is an interesting emotion. We can have life-long passions. Or find new ones along our journey. But what’s even more interesting to me is that passions do progress. For example, you can be passionate about a certain kind of music, which leads you to find an undiscovered artist that you become passionate about, which may even lead you to pick up an instrument, which you grow great passion for as you delve into a whole new world.
Passion can also grow deep about one particular thing and stay on that narrow path. I never even thought about the subject of child sex-trafficking until I met the people at Love146. To see their passion to end what could be considered the single most horrific thing taking place in the world today, lit a fire in a lot of us at Brains on Fire. And the more we learn about how to abolish child sex-trafficking, the more passionate we grow about the cause.
So when we talk about passion, we might want to find out what KIND of passion we’re talking about for our companies and clients. It just may a new way to connect with those passionate fans on a particular level instead of throwing tactics to the wall and seeing what sticks. Passion progresses. Don’t forget.
Other posts by Spike.
Welcome to our inaugural post! « Change Architects Blog says:
[...] by a Brains on Fire’s post, I would like to sign off our first post with a short list of some of our [...]
October 20th, 2008 at 12:37 pm@ZaggedEdge says:
Not sure that passion is a buzz word. We’ve just come on times where people forgot what passion was. Passion should be a word that people used everyday, and we’re just lucky to see it coming back. Passion just seems like a buzz word b/c people are finally remembering that they have the ability to do anything in the world, no strings attached; but only if they are passionate about it.
October 28th, 2008 at 12:38 pm