Blogworld 2008 - Observations

September 23rd, 2008

posted by: Spike

I spent last weekend in the always fun Las Vegas where I had the opportunity to speak at Blogworld. It was my first time at the event and I must say that it was an interesting time with a lot of good people and great conversations.

Here are a couple of completely random thoughts:

1) Dot com names are still weird. Walking the floor I met some great people that have some very new, innovative products, but I couldn’t help but get hung up on their names. Zemanta? TechZulu? GooseGrade? Disqus? It sounds like we’re still in the dot com boom.

2) The blogosphere can be considered mature now, right? And we’re all still trying to figure it out. There were so many great sessions and intelligent questions that all boiled down to a couple of common things: How can I get more traffic to my blog? What about content? and How can I monetize my blog?

3) Blogging is a tactic. A good one, mind you, to open the kimono and start conversations. But it’s still a piece of a larger puzzle. Ninety-two percent of word of mouth happens offline. So how do we utilize blogs to support offline efforts and vise-versa? And I’m not talking support traditional advertising. Let’s think bigger than that.

Next weekend both Geno and I will be at BlogOrlando and we’re looking forward to it. Give a shout if you’ll be there, too!

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This entry was posted on Tuesday, September 23rd, 2008 at 5:02 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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8 Responses to “Blogworld 2008 - Observations”

  1. John Brooks Pounders says:

    We tried to find more straight forward domains but none were available. Personally I’m enjoying the branding opportunities the “goose” in gooseGrade is giving us.

    Thanks for talking to us and we can’t wait to launch, hopefully you’ll check us out. :D

    -JBP

    September 23rd, 2008 at 4:09 pm

  2. Rob Williams says:

    Looking forward to seeing y’all at BlogOrlando.

    September 24th, 2008 at 5:33 am

  3. Andraz Tori says:

    Hi,

    is Zemanta really such a strange name?

    :)

    bye
    andraz from Zemanta

    September 24th, 2008 at 4:49 pm

  4. Spike says:

    Yes, yes it is.

    September 24th, 2008 at 8:06 pm

  5. Bigger than blogging — Really Practical Marketing says:

    [...] like Spike Jones’ observations on BlogWorld ‘08 at the Brains on Fire blog. One point in particular stood [...]

    September 25th, 2008 at 2:16 am

  6. Robbin says:

    So Andraz, is there a compelling story the name Zemanta? Just curious.

    September 25th, 2008 at 5:36 am

  7. Carolyn S. aka @wadesmom says:

    I attended the “What Women Want” session where Spike spoke (Spike Speaks - it has potential)and was blown away by the creativity of the Fisk-a-teers campaign. Years ago I attended the very first Comdex where attendees were wearing backpacks and Birkenstocks. BlogWorld reminds me of that experience - still young, excited and exciting and finding its way. I don’t think the blogosphere is exactly “mature”; maybe late adolescence

    September 28th, 2008 at 7:29 am

  8. Ellen Marden says:

    Great points Spike! Your presentation was fabulous. Great to meet you…and thanks for taking the time with me to brainstorm…much appreciated. I love those fisk-a-teers!

    September 29th, 2008 at 1:09 pm

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