Archive for September, 2008

Passion Progresses

Tuesday, September 30th, 2008

It’s a phrase I heard come out of the mouth of a client recently. And it’s been stuck back in my head ever since.
Think about it. Passion is a buzzword today. People are looking for passionate fans. They want to create passion around their brand. Have passionate employees. The list goes on and on.
But passion [...]

BlogOrlando 3

Monday, September 29th, 2008

Wow.
Geno and I got back from Orlando yesterday after spending some time with a lot of smart, engaged folks at BlogOrlando. This was my first experience with an “unconference” or even a format that remotely resembled an unconference. And I’m impressed.
The day got started with the wisdom of Jake McKee. I’ve heard Jake present a [...]

The relationship business.

Friday, September 26th, 2008

About 5 years ago, after years in the marketing industry, I almost left this business entirely. For those of you out there in blogland who don’t know me personally, here is my view of the world (taken from the “about me” section of my personal blog):

I am single mother. I have two amazing kids. I [...]

Love146

Thursday, September 25th, 2008

I know we have shared the story of Love146.org on this blog before. But it bears repeating.
The organization formerly known as Justice for Children International works toward the abolition of child sex trafficking and exploitation through prevention and aftercare. They came to Brains on Fire in the summer of 2007 with a problem. A [...]

Lessons from the past.

Wednesday, September 24th, 2008

Just got a an interesting email from my friend (and Brains on Fire’s founder), Mike Goot:
“I just finished reading a fascinating account of the Chicago World’s Fair of 1893, called The Devil in the White City. In it, Frederick Law Olmsted, landscape architect for the Exposition (who also designed New York’s Central Park and [...]

Blogworld 2008 - Observations

Tuesday, September 23rd, 2008

I spent last weekend in the always fun Las Vegas where I had the opportunity to speak at Blogworld. It was my first time at the event and I must say that it was an interesting time with a lot of good people and great conversations.
Here are a couple of completely random thoughts:
1) Dot com names [...]

What Will You Celebrate (on our terms)?

Monday, September 22nd, 2008

So, Disney is spending millions of dollars on a new promotion for 2009…it will be called “What Will You Celebrate?”  Essentially, the deal is this…if you go to the Disney Parks on your birthday, you get in free.  You’ll also get a special button, so cast members and other guests can celebrate with you, and [...]

A company’s identity is very personal.

Friday, September 19th, 2008

Thanks to John Moore for passing a great Time Magazine Blog interview by Justin Fox, the Curious Capitalist on as a must read a while back. Seriously. Read it here.
A couple of my favorite quotes:
“I was very adamant that you don’t have one set of values or principles or behavior that’s acceptable in your personal [...]

Who won the ticket to SWOMFest?

Tuesday, September 16th, 2008

Watch and see.

Congrats! To work out the deets, dop us a line and we’ll chat. We’re looking forward to hanging out with you in Austin!
Matt should be there in 6-8 weeks.

Friends Don’t Let Friends Drink Friends

Tuesday, September 16th, 2008

OK, I’ll admit it I grew up watching black and white episodes of Dark Shadows. And no other gothic serial his perked my interest until TrueBlood on HBO. Oddly I’ve been totally in the dark about all the viral shenanigans for the show; vile’s of synthetic blood, comic books, a wiki, micro sites for the [...]

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