Women have become one of the most active groups within the blogosphere, with 36.2 million of them participating in blogs weekly. They’ve also become one of the biggest drivers of the dollar, with online communities like BlogHer raising millions from venture capital firms like Kleiner and Venrock. This session will give an in-depth explanation of why women have become such online powerhouses and where they’re spending time online. Some of the details will surprise attendees—like the fact that 74% of paying online casual gamers are women—and knowing exactly how marketing to women is different from marketing to men will help drive the highly profitable female demographic to a site. The session will also review successful tactics used by popular sites and how to take the engagement bloggers get from women online out of the blogosphere.