Archive for August, 2008

Blog World

Thursday, August 28th, 2008

[ September 21, 2008; 1:15 pm to 2:15 pm. ] Speaker: Spike Jones

Where: Las Vegas, NV

Come on out to the biggest gathering of bloggers in the nation - Blog World and New Media Expo. Spike will be speaking in the following session:
Women & Youth: The Ultimate Online Socializers - Where They Are & How to Reach Them
Sunday, Sept. 21, 2008: 12:15 PM - 1:15 PM, [...]

Bloggers getting respect…sorta

Thursday, August 28th, 2008

CNN.com published an article about how bloggers are being given unprecedented access to the political conventions.  Over 120 were officially invited to the Democratic National Convention, and over 200 have passes to the Republican National Convention.  In addition, bloggers have found makeshift homes outside of the convention, with local entrepreneurs opening their doors and welcoming [...]

Contact us

Wednesday, August 27th, 2008

I’ve had two conversations in the past two days that have revolved around two words: “Contact Us.” Two little words that just about everyone has on their website. And probably the most under utilized part of that website as well. We’re looking at our own clunky “contact us” option for the Brains on Fire website [...]

Everything Changes

Tuesday, August 26th, 2008

The Olympics are over. And there have been a lot of great stories told and many a great performance. Arguably, the best of these belongs to the appropriately named Usain Bolt who is the new owner of the “fastest man on earth” title with an astounding 9.69 second 100-meter dash.
An article this week in Wired [...]

Nuts and Bolts from South Africa - Part One

Monday, August 25th, 2008

I just got back from a quick trip to South Africa…3 days on the ground and 2 days in the air. I really had reservations about this trip: the tight schedule, and to be honest, the crime news of late had me concerned a lot. But I felt obligated to go and I have friends [...]

On Celebrity Endorsements

Friday, August 22nd, 2008

So the buzz these days is that Crispin Porter + Bogusky is getting Jerry Seinfeld (to the tune of $10 million) to star in the upcoming ad campaign for Microsoft Vista alongside Bill Gates. There is a lot of skepticism, like MS wanting to connect to a younger audience with a pitchman whose series ended [...]

Unexpected Lessons from Shakespeare

Thursday, August 21st, 2008

This is not one of those “Lessons From Shakespeare” articles where they tell you how to run your company using lessons learned from King Lear or Ophelia.  Not a chance.  But these books exist.
The following quote is really from the description of one of these books:  “Think of Hamlet, the poignant case of too-sensitive young [...]

Say Hello to the Logo Police

Wednesday, August 20th, 2008

The Wall Street Journal reported this weekend that there is a large group of Chinese people that have been employed by the International Olympic Committee to walk around the Olympic venues and Village and PUT TAPE OVER ANY LOGO that isn’t an Olympic Sponsor.
Seriously.
That means tape over signs on elevators. Fire alarms. Air conditioners. Faucets. [...]

Sneaker Activism Pays Off…Well Almost.

Tuesday, August 19th, 2008

Al Cabino is just a regular guy who loves sneakers. That’s right sneakers. He also loves media, pizza and movies. But “sneaker activism” (a phrase he coined) is Al’s passion. A long-time contributor to Sneaker Freaker, Al teamed up with some Swiss friends to create a pair of sneakers made out of the world’s finest [...]

A Friendly Reminder from the Universe

Monday, August 18th, 2008

Or, should I say, your customers – and even your employees – universes.
Even in this new age of Web 2.0 and beyond, we have do-dad after do-dad after do-dad to “connect” with customers. And my fear (and what I’m seeing) is that more and more companies are applying their old ad mentality to the new [...]