[ August 21, 2008; ] Speaker: Geno Church
Customer Management World Africa 2008
Johannesburg, South Africa

Geno’s giving the opening keynote on this one, so who’s up for a trip to Johannesburg?
Keynote address: Customer management as the cornerstone of your business processes

How to create a passionate fan base from within your organization, and how to embrace the fans you already have

How to adopt [...]

[ July 13, 2008; 12:00 pm to 1:00 pm. ] Speaker: Geno Church
GSATC
Greenville, SC

Come on out and hear Geno speak about how “Web 2.0″ can’t be ignored in this new marketing world. Get over your tactic-itis and learn the basics of creating a sustainable word of mouth movement using both online and offline tools and techniques.

3 years ago, for their Father’s Day issue, Rick Reilly wrote a short article for Sports Illustrated, that became for many, “the most inspiring story I’ve ever heard.” You’ve probably read it by now. There’s also a video on YouTube that’s been viewed over 9,000,000 times and has over 5,000 comments (that, by the way, [...]

Okay, if you hang around us long enough, you know this: We don’t answer RFPs, unless we have the inside track or we write them.
I’d personally like to create a movement in our industry that changes this crazy, waste of time business practice.
I know there are others out there who feel the same. Oh yeah, [...]

A leader of one of the movements we helped ignite and I were chatting on the phone yesterday. She wanted to know what we considered “secret sauce” in the development of that particular movement so she could know what she could and shouldn’t talk about to the outside world.
While we do consider different components within [...]

Following on the heels of yesterday’s post, I’d like to take a moment to discuss a sticking point – or sometimes a point of paralyzing doubt – for a lot of companies and their CMOs out there. It’s simply not having a sexy product or service. Or at least it’s not sexy in their minds. [...]

The Wall Street Journal reported last week on the “failures” of most online communities. It seems that Ed Moran, a Deloitte consultant, did a study of more than 100 business with online communities:
Thirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members - despite the [...]

I was in NYC for business a couple of days earlier this week and had the most amazing experience. After a long day of meetings, travel and flight delays (and almost losing my iphone@!@#*) I arrived at The Greenwich Hotel.
It was about 8:30pm.
Now, normally when I travel to NYC I stay at one of the [...]

I didn’t get to see the full report, but apparently ABC’s God Morning America ran a piece recently on word of mouth companies BzzAgent, VocalPoint and Tremor. The online article gives the basic run-down we’ve all seen before, but I’m curious to find (and find the time) to watch the segment, but what is fascinating [...]