We’ve had a lot of discussion on here lately about movements and best practices for online communities (which are often an important part of a movement) and all that good stuff. So, when Geno sent us this post today, I just had to link to it.

It’s a very comprehensive article with a lot of good thoughts in it… so I won’t overkill by dissecting and rehashing it too much here. I will say that one of my favorite points is his #4: Measuring success with community requires new yardsticks. That’s something that I run into a lot in my particular niche. As a “researcher” of sorts, a lot of companies still seem to expect that there’s some magic question or demographic or survey that will guarantee the ROI of their dreams. But the most profound and compelling successes of a community could never (and arguably should never) be “predicted” by insight. Hinchcliffe uses Dell as an example - citing the number of new ideas that have come to them through their community. And we can certainly speak to that experience through RAGE and Fiskateers.

I also loved #9: Mutual ownership and control of communities enables trust and involvement. Really, more than anything… use the word trust, and I’m yours.

So anyway, hats off to a kindred spirit (he even uses circles in one of his charts!)… and go read the full article!

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