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	<title>Comments on: Social Community Shortcuts</title>
	<atom:link href="http://brainsonfire.com/blog/2008/06/30/social-community-shortcuts/feed/" rel="self" type="application/rss+xml" />
	<link>http://brainsonfire.com/blog/2008/06/30/social-community-shortcuts/</link>
	<description>Fascinating, Inspiring, Rewarding and Engaging kinded spirits.</description>
	<pubDate>Fri, 21 Nov 2008 19:55:29 +0000</pubDate>
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		<title>By: Miley-Cyrus-Fan</title>
		<link>http://brainsonfire.com/blog/2008/06/30/social-community-shortcuts/#comment-181315</link>
		<dc:creator>Miley-Cyrus-Fan</dc:creator>
		<pubDate>Fri, 01 Aug 2008 18:07:08 +0000</pubDate>
		<guid isPermaLink="false">http://brainsonfire.com/blog/?p=1236#comment-181315</guid>
		<description>hmm.. thank you very much. usefull information</description>
		<content:encoded><![CDATA[<p>hmm.. thank you very much. usefull information</p>
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		<title>By: Community Guy, Jake McKee - Rapid Fire - Tuesday, July 08</title>
		<link>http://brainsonfire.com/blog/2008/06/30/social-community-shortcuts/#comment-176176</link>
		<dc:creator>Community Guy, Jake McKee - Rapid Fire - Tuesday, July 08</dc:creator>
		<pubDate>Wed, 09 Jul 2008 07:01:17 +0000</pubDate>
		<guid isPermaLink="false">http://brainsonfire.com/blog/?p=1236#comment-176176</guid>
		<description>[...] Brains On Fire Blog » Blog Archive » Social Community Shortcuts &#8220;It’s tactic-itis people. It’s throwing applications against the wall and hoping to god that one of them sticks. When you jump in the middle of the process, you sacrifice the most important component of what makes a community work (and what makes it sustainable, too) – the groundswell. The legwork of going out and talking to people and asking them what they want from you. How you can support them. Connect them. Empower them.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Brains On Fire Blog » Blog Archive » Social Community Shortcuts &#8220;It’s tactic-itis people. It’s throwing applications against the wall and hoping to god that one of them sticks. When you jump in the middle of the process, you sacrifice the most important component of what makes a community work (and what makes it sustainable, too) – the groundswell. The legwork of going out and talking to people and asking them what they want from you. How you can support them. Connect them. Empower them.&#8221; [...]</p>
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		<title>By: Spike Jones gives a proper rant on community - Rod Trent at myITforum.com</title>
		<link>http://brainsonfire.com/blog/2008/06/30/social-community-shortcuts/#comment-175239</link>
		<dc:creator>Spike Jones gives a proper rant on community - Rod Trent at myITforum.com</dc:creator>
		<pubDate>Wed, 02 Jul 2008 20:42:25 +0000</pubDate>
		<guid isPermaLink="false">http://brainsonfire.com/blog/?p=1236#comment-175239</guid>
		<description>[...] http://brainsonfire.com/blog/2008/06/30/social-community-shortcuts/  Published Wednesday, July 02, 2008 4:42 PM by rodtrent Filed under: Community [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://brainsonfire.com/blog/2008/06/30/social-community-shortcuts/" rel="nofollow">http://brainsonfire.com/blog/2008/06/30/social-community-shortcuts/</a>  Published Wednesday, July 02, 2008 4:42 PM by rodtrent Filed under: Community [...]</p>
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		<title>By: GasPedal's You Can Be a Word of Mouth Marketing Supergenius!</title>
		<link>http://brainsonfire.com/blog/2008/06/30/social-community-shortcuts/#comment-174996</link>
		<dc:creator>GasPedal's You Can Be a Word of Mouth Marketing Supergenius!</dc:creator>
		<pubDate>Tue, 01 Jul 2008 15:18:54 +0000</pubDate>
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		<description>&lt;strong&gt;Word of Mouth Geniuses of the Week...&lt;/strong&gt;

Spike Jones, Brains on Fire: “Social Community Shortcuts” Spike shares some good advice to remember before starting in WOM marketing: “There are no shortcuts.” (link) John Moore, Brand Autopsy: “The Other Starbucks Social Networking Site” John once aga...</description>
		<content:encoded><![CDATA[<p><strong>Word of Mouth Geniuses of the Week&#8230;</strong></p>
<p>Spike Jones, Brains on Fire: “Social Community Shortcuts” Spike shares some good advice to remember before starting in WOM marketing: “There are no shortcuts.” (link) John Moore, Brand Autopsy: “The Other Starbucks Social Networking Site” John once aga&#8230;</p>
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		<title>By: Amber Naslund</title>
		<link>http://brainsonfire.com/blog/2008/06/30/social-community-shortcuts/#comment-174849</link>
		<dc:creator>Amber Naslund</dc:creator>
		<pubDate>Tue, 01 Jul 2008 01:17:04 +0000</pubDate>
		<guid isPermaLink="false">http://brainsonfire.com/blog/?p=1236#comment-174849</guid>
		<description>Amen! Community isn't like a Chia Pet where you just plant the seeds, water, and WHAM. It's a carefully and organically grown thing that has to nurture itself. No amount of forcefeeding is going to MAKE something popular, "viral" (ack), or catch on like wildfire unless there's something of value to the people coming there. 

"If you build it, they will come" is NOT workable in social media. It has to have value, substance, and a connection with the community itself.  

Thanks for the great post!</description>
		<content:encoded><![CDATA[<p>Amen! Community isn&#8217;t like a Chia Pet where you just plant the seeds, water, and WHAM. It&#8217;s a carefully and organically grown thing that has to nurture itself. No amount of forcefeeding is going to MAKE something popular, &#8220;viral&#8221; (ack), or catch on like wildfire unless there&#8217;s something of value to the people coming there. </p>
<p>&#8220;If you build it, they will come&#8221; is NOT workable in social media. It has to have value, substance, and a connection with the community itself.  </p>
<p>Thanks for the great post!</p>
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