Comments on: WOMMA Flashback http://brainsonfire.com/blog/2008/05/16/womma-flashback/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Fri, 21 Nov 2008 19:53:32 +0000 http://wordpress.org/?v=2.5.1 By: Marc Meyer http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-169088 Marc Meyer Fri, 23 May 2008 18:17:14 +0000 http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-169088 Isn't WOM just another form of Guerilla marketing? I keep thinking that it's just a matter of virally spreading something through any means necessary other than money. Isn’t WOM just another form of Guerilla marketing? I keep thinking that it’s just a matter of virally spreading something through any means necessary other than money.

]]> By: Zane Safrit http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-168939 Zane Safrit Fri, 23 May 2008 00:50:14 +0000 http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-168939 Great post. Yes, those were the days. It's always been odd to see how big agencies have tried to own 'wom', as if it's their creation and only they can help a client with a slap-on social media channel truly have a wom-element to their marketing. WOM, word-of-mouth, goes on with/without agencies and color schemes and viral videos. As long as two people gather, there'll be something to talk about. And the companies who give them a wow experience will be included in that conversation, with or without the approval of an agency. Great post. Yes, those were the days. It’s always been odd to see how big agencies have tried to own ‘wom’, as if it’s their creation and only they can help a client with a slap-on social media channel truly have a wom-element to their marketing.

WOM, word-of-mouth, goes on with/without agencies and color schemes and viral videos. As long as two people gather, there’ll be something to talk about. And the companies who give them a wow experience will be included in that conversation, with or without the approval of an agency.

]]> By: Tom O'Brien http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-168636 Tom O'Brien Wed, 21 May 2008 11:51:31 +0000 http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-168636 Hi Geno: Nice post - sorry I didn't get a chance to meet you at WOMMA-U, but I have been hanging around the WOM space for more than 5 years - MotiveQuest advisory board, helped write the business plan) and it is amazing how it has grown and matured. Can't wait to see what happens next. TO'B Hi Geno:

Nice post - sorry I didn’t get a chance to meet you at WOMMA-U, but I have been hanging around the WOM space for more than 5 years - MotiveQuest advisory board, helped write the business plan) and it is amazing how it has grown and matured.

Can’t wait to see what happens next.

TO’B

]]> By: Outside Line » Blog Archive » Outside Line at WOMM-U http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-168619 Outside Line » Blog Archive » Outside Line at WOMM-U Wed, 21 May 2008 09:19:22 +0000 http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-168619 [...] of being directly and honestly engaging). Above all else, Carla emphasised that a brand must have a good storyline: “Storytelling is the heart of any successful WOM program, it should also be the heart of a [...] [...] of being directly and honestly engaging). Above all else, Carla emphasised that a brand must have a good storyline: “Storytelling is the heart of any successful WOM program, it should also be the heart of a [...]

]]> By: Andy Sernovitz's Damn, I Wish I'd Thought of That! http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-168541 Andy Sernovitz's Damn, I Wish I'd Thought of That! Tue, 20 May 2008 23:42:01 +0000 http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-168541 <strong>Word of mouth marketing is still awesome</strong> Geno Church from Brains on Fire wrote an awesome post asking a critical question: Has word of mouth marketing lost its wow? (link) I don't think so. We'll stay special as long as people like Geno are out there fighting Word of mouth marketing is still awesome

Geno Church from Brains on Fire wrote an awesome post asking a critical question: Has word of mouth marketing lost its wow? (link) I don’t think so. We’ll stay special as long as people like Geno are out there fighting

]]> By: Geno http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-168227 Geno Mon, 19 May 2008 13:06:05 +0000 http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-168227 Pete, thanks for your comments. WOMM-U was a wonderful event, and I was hoping my post was not seen as being critical. WOMMA conferences are an interesting mix of folks, and that's what I liked. As conferences get bigger not just in attendees but scope you can lose that authentic, genuine purpose. My hope is that WOMMA will never lose that. I don't think they will. Pete, thanks for your comments. WOMM-U was a wonderful event, and I was hoping my post was not seen as being critical. WOMMA conferences are an interesting mix of folks, and that’s what I liked. As conferences get bigger not just in attendees but scope you can lose that authentic, genuine purpose. My hope is that WOMMA will never lose that. I don’t think they will.

]]> By: Pete Blackshaw http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-168116 Pete Blackshaw Sun, 18 May 2008 16:08:12 +0000 http://brainsonfire.com/blog/2008/05/16/womma-flashback/#comment-168116 Great and provocative question. Regrettably, I missed this year's WOMM-U (now up to three bambinos...from dosbebes.com to tresbebes.com), but it does sound as attendees were quite inspired by the dialogue, and discussion. Keeping it all real, authentic, genuine and -- dare I say -- sincere, is the eternal question for WOM, and it's good that you are keeping that point of tension alive. - Pete Great and provocative question. Regrettably, I missed this year’s WOMM-U (now up to three bambinos…from dosbebes.com to tresbebes.com), but it does sound as attendees were quite inspired by the dialogue, and discussion. Keeping it all real, authentic, genuine and — dare I say — sincere, is the eternal question for WOM, and it’s good that you are keeping that point of tension alive.

- Pete

]]>