Location

ANA Headquarters
708 Third Avenue Bwn 44th and 45th Streets
33rd Floor
New York, NY 10017
WORD-OF-MOUTH MARKETING THAT GOES BEYOND TACTICS - A FISKARS Case Study

Word-of-mouth marketing is the flavor of the month right now. Viral marketing, online videos, social networks, blogs, and buzz events are all just new tactics in our expanding marketing toolbox. To create something truly impactful, valuable, and sustainable we, as marketers must take that bold next step of truly releasing control. We must hand the reins to our most-passionate customers.
Chad Vincent, president of Fiskars Brands and Spike Jones of Brains on Fire will lay out the blueprint for the creation of the “Fiskateers,” Fiskars’ crafting ambassador program.  This best practice case study not only connected the company with its customers, it increased loyalty, online conversations, and sales - and that was only the beginning.  Fiskateers is no longer a marketing program; it is a movement.

Speakers:
Chad Vincent, President - Fiskars Brands
Spike Jones, Brains on Fire

This entry was posted on Friday, May 16th, 2008 at 10:27 am and is filed under FIRESIDE CHATS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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