Overheard in the Brains on Firesphere

May 15th, 2008

posted by: Spike

ROI is the Return on Intention.

It’s not about your investment. It’s about what you’re investing in.

-Greg Cordell, Chief Inspiration Officer

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This entry was posted on Thursday, May 15th, 2008 at 10:06 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Overheard in the Brains on Firesphere”

  1. Ann Herrmann says:

    I like the idea of return on Intention.
    We define ROI as Return on Intelligence.
    That includes ROInvestment, ROImplementation, ROInteraction and ROIdeas.

    May 15th, 2008 at 11:35 am

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