The latest winner of the “You Don’t Need Us” award was discovered in a conversation with John Moore, who is quite the beer aficionado. Wisconsin is a place that we actually go to often and a group of us are heading there again in June for some work with a client. Once John heard about [...]

No? Well, Relocate-America.com just named it the #4 best place to live in the nation.
The list was based on “an area’s growth, its educational and employment opportunities, crime rates and housing options before granting it a spot in the top 100. Environmental highlights also play a role, with a city gaining points for good air [...]

This month’s Fortune Small Business’ cover story is all about that one, all-powerful Ultimate Question. You know, the Net Promoter Score. It features a number of small businesses that have embraced the idea and are using the Ultimate Question (“On a scale of one to ten, how likely are you to recommend us to a [...]

Another page out of the internal culture book here at Brains: Tequila Shots.

Any intelligent fool can make things bigger, harder and more complicated. It takes a genius – and a lot of courage – to make things simple. A wise man named E.F. Schumaker once said something to that effect.
Not sure who E..F is, but [...]

[ June 25, 2008 to June 26, 2008. ]  Join Geno in NYC for the What Teens Want Conference

There are 33.8 million teens in the United States that hold $209 billion in annual spending power. What are the best ways to engage these lucrative consumers? How can you cut through the clutter and make your brand stand out in this marketplace?

WHAT TEENS WANT, hosted [...]

Our Marketer-in-Residence, John Moore, pointed out that the CEO of Whole Foods, John Mackey, is blogging again.
You may recall that ol’ Mackey got in a bit of hot water last summer when it was discovered that he was constantly posting in Yahoo! financial group forums (talking about Whole Foods and then competitor Wild Oats) under [...]

Try not to be too shocked to see me blogging today. I know it’s been a while. And so, to make sure you know it’s really me, and not some ghost writer, I’ll pull out one of my favorite activities: Complaining about the airlines!
Okay, the airlines are in the news a lot today. [...]

As it is already widely known, the cover of June’s Fast Company boasts one Alex Bogusky of Crispin Porter + Bogusky fame, who has been hired by Microsoft (to the tune of $300 million) to “crush Apple.”
If you’re a fan of the shop - that arguably has created some of the best creative in a [...]

There is a war that’s been raging for many a year. It’s one that a lot of companies from all different industries wage every single day.
On one side you have a less-expensive product. Plain and simple. It kinda looks and feels like the others and it performs the basics. But you know that it’s the [...]

[ May 21, 2008; 9:30 am to 11:00 am. ]
Location
ANA Headquarters
708 Third Avenue Bwn 44th and 45th Streets
33rd Floor
New York, NY 10017
WORD-OF-MOUTH MARKETING THAT GOES BEYOND TACTICS - A FISKARS Case Study

Word-of-mouth marketing is the flavor of the month right now. Viral marketing, online videos, social networks, blogs, and buzz events are all just new tactics in our expanding marketing toolbox. To create something [...]