[ May 21, 2008; 9:30 am to 11:00 am. ]
Location
ANA Headquarters
708 Third Avenue Bwn 44th and 45th Streets
33rd Floor
New York, NY 10017
WORD-OF-MOUTH MARKETING THAT GOES BEYOND TACTICS - A FISKARS Case Study

Word-of-mouth marketing is the flavor of the month right now. Viral marketing, online videos, social networks, blogs, and buzz events are all just new tactics in our expanding marketing toolbox. To create something […]

Flashback 2005, Andy Sernovitz is using the stage of the first WOMMA conference as a pulpit to preach the virtues of word of mouth marketing.
This rally cry brought together bloggers, entrepreneurs, public relations experts, boutique marketers, traditional marketers, strategists, researchers, analysts, and brands together for the first time under this not so new thing called […]

ROI is the Return on Intention.
It’s not about your investment. It’s about what you’re investing in.
-Greg Cordell, Chief Inspiration Officer

Check this out.

http://cyberfyberexhibition.blogspot.com/
An art exhibit created by “trading” 4×6 postcards using textile art. Wow. You have to dig around a bit to figure out what Susan Lenz is doing. But it’s worth it. Check out her postcards.
Interesting way to build connection around a passion.

The thing that I like about the Word of Mouth Marketing Association’s (of which we are a governing member) events is that I always hear some nice, juicy tidbits here and there. For example:
“We have the opportunity to put the social back in media.” – Joe Jaffe
“Safe advertising is the worst advertising of all.” –Joe […]

Yesterday we got the news that our blog is now included in Guy Kawasaki’s new adventure on the internet called Alltop. And now you’re asking yourself, what is Alltop?
We help you explore your passions by collecting stories from “all the top” sites on the web. We’ve grouped these collections — ”aggregations” — into individual Alltop […]

Geno and I are in Miami through the end of the week or WOMMA’s WOMM-U.
I’ll do my best to update the blog and report in on the presentations I hear. Geno is teaching 6 “classes” in the next two days so I’m sure his time will be a little more limited. You can also follow […]

Examples of this come to us today via Taylor Vandiver via Team Forty:
Create. Organize. Share. Connect. (blist)
Experience. Share. Connect. (geotract)
Connect. Share. Live. (KIJIG)
Create. Share. Connect. (Factory Joe)
Discover. Share. Connect. Discuss. (InfoAddict)
Play. Share. Connect. (PSC Site)
Express. Share. Connect. Enjoy. (Gapuchi)
Share. Connect. Grow. Act. (Get Real)
Remember. Share. Connect. (Memoloop)
Watch. Listen. Share. Connect. (Ruckus Network)
Create. Share. Discover. Connect. […]

Well folks, time just keeps rolling by.  You know how I know that?  It’s that time again. That time when we take Fred Reichheld’s advice to engage the people we touch to help us grow and continually improve. We are asking you (yes, YOU!) “The Ultimate Question.” We do this annually, in […]

I’m a dog person. And one of my dogs is an 8-year old, 100-pound Chocolate Lab very appropriately named Mud. He didn’t exactly get the brains of the litter, but I love him nonetheless. In fact, I think I’ve learned some things from ol’ Mud that I can apply to the marketing world:
Always be happy […]