Comments on: Chicken Soup http://brainsonfire.com/blog/2008/04/18/chicken-soup/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Fri, 21 Nov 2008 19:45:37 +0000 http://wordpress.org/?v=2.5.1 By: Christy http://brainsonfire.com/blog/2008/04/18/chicken-soup/#comment-160038 Christy Mon, 21 Apr 2008 12:44:59 +0000 http://brainsonfire.com/blog/2008/04/18/chicken-soup/#comment-160038 I agree. How many times have we snickered at the bottle of fabric softener proclaiming, "New & Improved Look!" (with the ampersand and the exclamation ponit!) What? Why do I care what the bottle looks like?? As long as you don't change the fabric softener inside. And I'm reminded of Coca Cola, sorry... But, I'm also thinking of all the times I walk through a place like Mast General Store and buy the candy I used to as a kid, just because they are still smart enough to carry it. And the candy manufacturer is still smart enough to make it. Pop Rocks, anyone?? Glad to see you're feeling better, Jen! I agree. How many times have we snickered at the bottle of fabric softener proclaiming, “New & Improved Look!” (with the ampersand and the exclamation ponit!)

What? Why do I care what the bottle looks like?? As long as you don’t change the fabric softener inside.

And I’m reminded of Coca Cola, sorry…

But, I’m also thinking of all the times I walk through a place like Mast General Store and buy the candy I used to as a kid, just because they are still smart enough to carry it. And the candy manufacturer is still smart enough to make it.

Pop Rocks, anyone??

Glad to see you’re feeling better, Jen!

]]> By: Justin Foster http://brainsonfire.com/blog/2008/04/18/chicken-soup/#comment-159761 Justin Foster Sat, 19 Apr 2008 03:56:48 +0000 http://brainsonfire.com/blog/2008/04/18/chicken-soup/#comment-159761 Funny - I was just thinking the same sort of thing the other day! Of how many thousands of hours are spent on trying to "sexy up" brands that are by their nature "comfort brands". I wonder how much of this bigger/better/shinier effort is truly a branding strategy - or just just bored product managers and marketing execs. Of course, if they want to do something truly different with the mundane, turn the marketing over the audience. Funny - I was just thinking the same sort of thing the other day! Of how many thousands of hours are spent on trying to “sexy up” brands that are by their nature “comfort brands”. I wonder how much of this bigger/better/shinier effort is truly a branding strategy - or just just bored product managers and marketing execs. Of course, if they want to do something truly different with the mundane, turn the marketing over the audience.

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