I enjoyed your post. I’ve not read the Brains blog in a bit but I check in on you kids now and again. Something you said compelled me to comment. I have no professional experience with you guys, but I’ve read much about you and by you and met many of you in person. As far as I can tell, you get it. Really. Deeply. You care about your clients and changing the game, for them and for you.

In contrast, CPB is a bunch of self serving morons that are more interested in attention for themselves than the health and growth of their clients. In most of their work, it’s hard to even identify the client. Sure some narrow minded dilettantes might have given them some prizes or the cover of a magazine but to me they represent everything that is wrong with advertising and brand identity today. Certainly not cool. Not in my book anyway.

Obviously you feel differently (lest you wouldn’t have pulled them into your boat) but I for one think of Brains and having much more credibility, integrity and heart than the likes of CPB.

Sorry for the rant, this just struck me the wrong way.

-Matt

P.S. Tell Spike I said howdy.

Freedom comes when you start to say “No, that’s not what you need!” but it also takes, umm, some conjones for the company who’ll blaze the trail and refuse to play the game.

Companies that have made it, like: Apple, Southwest and Dell changed the rules. Heroes.

But I wonder about all of those companies that tried to change the game but are no longer with us. How convenient it is to forget about: WebVan, Enron and Song.

Greatness requires the game to be changed, yes. But game changing plays are not for the feint of heart…

At least .org is a publication. The (.com) version scares the crap out of me.

Broccoli.

I read in your post that a favorite game is something called “Corn Hole”. I’m old enough to remember watching Burt Reynolds in Deliverance, and marveling at the differences in other parts of the country. Now I know that there are probably other differences between Georgia and South Carolina, but it did make me a bit nervous.

Finally, I clicked the link and do feel much, much better. In fact I may be willing to come up from Columbia and play with you folks, if you spot me a couple of holes because of my rookie status.

BTW — the post is also making me think. My work will certainly undergo quite a change as I move 3,000 miles, and now’s the time to become the best. Guess I’d better pick something.

You can find an edited-down version at http://www.hbr.com.

I like potato chips.