Groundswell is out!

April 4th, 2008

posted by: Spike

groundswell_book.jpgAnd you should buy a copy. Why? It’s all about “Winning in a World Transformed by Social Technologies.”

And besides, Brains on Fire and the Fiskateer movement are highlighted in it! Wa-hoo!

The bad mamma-jamma Forrester Research team of Josh Bernoff and Charlene Li put it together and Harvard Business Press picked it up. So we’re in very good company and honored to be a part of the final product.

What are you waiting for?

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This entry was posted on Friday, April 4th, 2008 at 1:48 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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5 Responses to “Groundswell is out!”

  1. Josh Bernoff says:

    Thanks, Spike. And props to all the Fiskateers.

    April 4th, 2008 at 3:20 pm

  2. Cheryl says:

    Yahoo! Just going to have to pick up a copy and read! TFS Spike-a-ro!

    April 5th, 2008 at 12:01 pm

  3. Wendy Jo says:

    I’ve ordered my copy and I can’t wait to get it!

    April 7th, 2008 at 3:29 pm

  4. Jake McKee says:

    I got me copy recently and have only read part of it, but am VERY impressed with the writing and content alike. Easy AND fun to read….something you don’t see often in a business book!

    April 8th, 2008 at 1:00 pm

  5. Ian McKee says:

    I am really flattered that they chose to use the name of our WoM methodology Groundswell(tm) as the name of their book.

    We developed Groundswell(tm) and its supporting Influencer screening software back in 2005 when Vocanic was launched. (for those of you who know how to look back in time through the Google cache you can check our 1st ever website!

    Thanks Josh and Charlene and the Forester team!

    April 15th, 2008 at 6:16 am

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