SNCR = Society for New Communications Research. And I had a great time. Travel was ever bit as exciting as usual. The Santa Rosa Airport is a page back in time, but I liked it. I decided to tell about my experience in a visual way, thanks to Dan Roam and his book “The [...]

When I first came to Brains on Fire a few months ago and heard Geno, Spike and the rest of the team here talk about “sustainable” word of mouth, I felt like sustainable wasn’t the right word. For me it had specific connotations around environmental sustainability and I thought that green connection was already too [...]

Everyone is always talking about what they are going to do next. How they are going to start this initiative or that social network. How they are working on the next big thing. And that’s great. It gets people excited about what’s to come. But don’t overlook what you could be doing now instead of [...]

This post is actually inspired by a friend of mine… and I intend to make largely the same point she was making, which I realize is a little lame, but this image is just too good to pass up:

There’s an important lesson to learn here, don’t you think?  How much time do we spend sweating [...]

Wanna follow us? We wanna follow you.
Brains on Fire - it tweets all by itself
Geno - currently in CA speaking at the NewComm Forum
Spike - at the home office in Greenville, SC
Justin - currently in Charlotte speaking at AFF Charlotte
Robbin - also at the home office in Greenville, SC
Carrie - MIA
Matt - Somewhere on the [...]

It’s not about you.
Never has been. Never will be. So when you spend your advertising dollars talking about yourself, as it’s been well-established, you are having a one way conversation which you “control.”
In developing identities and movements, we’ve learned something that is a key to success – we have to reframe the conversation. We can’t [...]

You know what? I could go through and compare and contrast naysaying customers and yaysaying customers. But in the end, both of them will help you grow your company.
Instead, I’m going to point out the similarities:
They both care enough to get in contact with you.
They both want to hear from you.
Listening to both [...]

Free will have people coming out of the woodwork. Free gets people’s attention. Free stops people in their tracks. And the thing is, no matter what it is, if it’s free, people will take one of those, please. Case in point, I was participating in a 5K run recently and at the tent after the [...]

This week, I have a cold.  Wednesday it got bad enough that I decided I’d go ahead and stay home for the day.  I spent the whole day in a medicine-head haze snuggling with my cat and watching Scrubs DVDs (in between feverish naps).  Now, I have seen every season of Scrubs multiple times.  But [...]

(From another page out of the internal book, Tequila Shots, Brains on Fire Style):
The cool thing about Love is that it always makes its way back to those who give it away. It works in relationships and it works in business. Wait a minute. Strike that. It works in relationships. Period. Business would not be [...]