[ May 8, 2008; 10:00 am; ] Title:
How PR Practitioners Can Build a Sustainable Word of Mouth Movement

Location:
Atlanta, GA

Check out the conference here.

[ May 6, 2008; 3:00 pm to 4:00 pm. ] Title:
Using Word of Mouth to Link to Your Customers - How Public Relations Can Serve as the Bridge

Abstract:
Is customer relations becoming more important, or at least as important, as media relations? The customer has now become the equivalent of the “influential journalist.” How can public relations professionals advise their clients to treat their customers in [...]

I hate the term WORD OF MOUTH MARKETING. Or WOMM as it is so lovingly called by those who cradle it’s potential in their arms like a baby.
I hate it.
Funny thing to admit since Brains on Fire was recently named by PQ Media as one of the top three WOM agencies in the nation. [...]

The boys and girls at Cymfony recently published a report that found that “nearly 50% (of senior marketing execs) believe (social media) is a vital component of corporate communications that should be monitored at the executive level and allocated significant resources.”
Interesting.
But the best part of this report is what Adweek picked up on is that [...]

A friend of Brains on Fire, Ryan Sworth, documented his weekend camp out, which just happened to be in the parking lot of a brand new Chick-fil-A in Fort Mill, SC. Ryan sacrificed his Wednesday, his health and a good night’s sleep to hang out with other Chick-fil-A fans for a night of dancing, DJs, [...]

[ March 18, 2008; ] How to Create a Sustainable Word of Mouth Movement for Your Brand
PRSA Lowcountry chapter

Location: Charleston, SC