So if you go to our website, you’ll see the first thing that comes up says that Brains on Fire is an Identity company. It’s true. We’ve been around for 26 years and what we are now has grown out of our love and expertise of creating identities that Fascinate, Inspire, Reward and Engage.
Then along [...]

Pulling together presentations for speaking gigs always forces me to go back through the blog archives for some thought-starters. So, because it’s Friday (and I’m lazy today), I’m reposting one of my favorite blogs from the past - about 2 years ago as a matter of face.
P.S. Blatant self-promotion: If you’re interested in keeping an [...]

Some facts: “Guitar Hero” a virtual guitar role-playing game by Activision came out two years ago. (And I have to point out I was an early adopter, but that’s off subject.) Guitar Hero has sold over 16 million copies worldwide, generating over $1 billion in sales in North America alone. “Guitar Hero” players can choose [...]

Hey, get your mind out of the gutter. I’m talking about quantity vs. quality. And I’m talking about it in reference to creating sustainable, long-term movements for companies and organizations.
I’m exploring this because it’s a question that we get a lot. People want to know if the movements we help build are scalable. And it’s [...]

[ May 8, 2008 to May 9, 2008. ] When: May 8-9, 2008
Where: Miami, FL

Come hang out with Brains on Fire in Miami as Geno facilitates discussions on how to Build Sustainable Word of Mouth movements.

Keep an eye out as details develop and register soon for this brand new event from the industry leader!

I am a member of MySpace, Facebook, The Applied Improv Network, LinkedIn, Behance, The SWOM, Friendster, Orkut… there are probably more that I don’t remember. I sign in to Facebook pretty much every day, MySpace every week or so, and the rest… well… the phrase “once in a blue moon” comes to mind.
Two of [...]

The good folks at the Word of Mouth Marketing Association have asked us to step in and contribute a guest blog for the WOMMA Word today. And instead of blathering on as we are prone to do, we asked one of the Lead Brand Ambassadors of Fiskars (a client of ours), also known as a [...]

When I turned 30, I made a list of 30 things I was proud that I had done in my life… and 30 things that I still wanted to do. One of those things was to spend a summer going to a baseball game in every major league park. But what used to sound like [...]

Sorry for the second Jericho post in two weeks but I couldn’t resist. CBS just released some good news for Jericho fans, but inside that news is an intriguing story of how the DVR is changing the viewing world and now how the networks have to look at the numbers.
“Jericho” and “Big Brother” Viewer Engagement [...]

[ May 13, 2008; 3:00 pm to 4:30 pm. ] Check here to find the details and dial-in for this informative session.