Comments on: Trusting Creativity: Crispin Porter + Bogusky style

By: David Burn

David Burn — Fri, 28 Mar 2008 20:27:38 +0000

Thanks for the shout out, Spike.

As for your question, that pesky ROI question isn’t going to go away. So let’s find a “creative” response to it.

By: Measuring the Awesomeness of Jimmy Page’s Stairway to Heaven Guitar Solo : Point Oh!

Fri, 21 Mar 2008 14:43:38 +0000

[...] parallel hit me while reading the excellent Brains on Fire post in response to an Ad Week interview with Alex Bogusky of Crispin Porter + Bogusky. Bogusky was [...]

By: BIG Kahuna

BIG Kahuna — Thu, 20 Mar 2008 02:48:47 +0000

Well as a company that does significant branding research I must say that I can’t fully agree. There is a place for research for darn sure.

By: Phil Klafta

Phil Klafta — Thu, 20 Mar 2008 01:48:35 +0000

Bogusky’s article is rooted in the same attitude that has almost killed the creative side of marketing. Unfounded and misdirected “creativity” may make for a good reel but it also makes for bad business for our clients. At some point marketing directors decided that “trust me” from an over-paid, over-stroked creative director was no longer acceptable evidence of potential or actual success. They may have over-compensated in the opposite direction, but they’re more right than we are.

By: Cara Keithley

Cara Keithley — Wed, 19 Mar 2008 19:49:10 +0000

when the economy tightens, it is natural to question the areas that spend money rather than just produce it. The question always comes down to what we are generating…do our marketing efforts drive volume to the programs? In trying times, it just seems like good business to get back to the root of things–our partners and customers–and focus on creative, low cost ways to strengthen these relationships. I have to believe that doing this now will lead to higher volume as the economy rebounds and it sets an important precedent for continued dialogue and creative thinking, even when times are good.

By: Sherida

Sherida — Wed, 19 Mar 2008 18:47:12 +0000

Thanks for sharing. That article was the pick-me-up I needed on a rainy Wednesday.

By: olivier

olivier — Wed, 19 Mar 2008 18:31:15 +0000

True. Sadly, the economy can’t help but occasionally trip over the critical mass of its distrust of creativity.

By: tessa stewart

tessa stewart — Wed, 19 Mar 2008 18:04:00 +0000

I believe it was JFK that said something like this: “People don’t have a lack of money. People have a lack of ideas.”
Bogusky is right.

By: linkerjpatrick

linkerjpatrick — Wed, 19 Mar 2008 16:31:53 +0000

I like the line about the economy running on creativity! All too often we hear all this gloom and doom about the economy and people want to retreat into a hole when it’s trying times that often spark new ideas. When the tradition options cease to become options we tend to come up with some crazy stuff. I love it.