Comments on: Consumer Generated Names

By: Matty

Matty — Thu, 20 Mar 2008 17:39:52 +0000

I second “Super Machete”. I’ll vote for it! OR just the name “UGLY” and then see what brave souls will drive that thing!

By: olivier

olivier — Wed, 19 Mar 2008 18:42:09 +0000

I still dig the “El Camino” name, and yes, the new design looks a lot like an updated version of it.

“Super Machete” would be a pretty kickass name for that ugly little hybrid. (Especially with a lot of aftermarket airbrushing and accessorizing.)

By: Anonymous

Anonymous — Wed, 19 Mar 2008 16:49:37 +0000

stuff like this just annoys me because it’s one of those things where they advertise the heck out of ‘the chance to name a car’ but then you never hear anything about the outcome. plus, most cars have ridiculous names, so i don’t expect much.

By: Evan

Evan — Wed, 19 Mar 2008 16:11:09 +0000

I submitted a name: Sachem. I’m not sure if the Pontiac Indians had leaders called Sachems, but it would be cool if all Pontiac lines had awesome Native American-inspired names — like Sagamore and Shamogoon and Kickapoo. Okay, maybe not Kickapoo.

By: Streetcom Blog » Blog Archive » Wybierz nazwę dla najnowszego Pontiaca

Streetcom Blog » Blog Archive » Wybierz nazwę dla najnowszego Pontiaca — Wed, 19 Mar 2008 15:06:49 +0000

[...] Więcej na Brains on Fire [...]

By: Mr. Steve

Mr. Steve — Wed, 19 Mar 2008 12:10:03 +0000

maybe the winner should get a job in their marketing department…sounds like they can use all the help they can get.

Oh, and I’m submitting “Honda” as the name. Sure hope I win.

By: BIG Kahuna

BIG Kahuna — Wed, 19 Mar 2008 03:56:52 +0000

A company or product should be named by what their identity will be. For instance if you want a rugged brand identity then you may name your product Lumberjack.

Allowing a contest to dicate a name is just plain dumb. How do they know what the brand identity will be?

This is best left to the company as they know what their brand identity should represent. It’s only logical to then leverage that identity with a name that fits.

By: Mariscia

Mariscia — Wed, 19 Mar 2008 01:06:40 +0000

It is stupid that if your name is picked that you don’t necessarily win the car. They should have a design contest for a new car and hire the designer of the winning car design. I say put the winner in a commercial driving the car.

By: Kyle

Kyle — Tue, 18 Mar 2008 22:19:29 +0000

Sherida: Very good point. But I think the problem is deeper than a worthy product.
There’s no question the whole American auto industry is in shambles. Not only the big guys themselves but their suppliers as well.
Delphi and others did not do enough to plan for the future. Easy to say.

I feel for these companies and their employees.

You are right it isn’t going to make a ripple but I don’t think they intended it to. Maybe they needed a different way to connect to consumers and I for one appreciate the effort.

By: Sherida

Sherida — Tue, 18 Mar 2008 19:35:38 +0000

Good lord! That has got to be the ugliest thing I’ve ever laid eyes. My hope is that no one (agencies included) will name it so that it will never see pavement.

All joking aside, a naming contest or new vehicle line isn’t going to even make a ripple in turning the tide for GM. They have a horrible reputation among consumers.
Let’s put it this way…my husband is a Ford and GM certified tech. We could have bought a car from the Ford or GM dealership where he worked and enjoyed a nice employee discount. Guess what I drive? A Honda. Create a worthy product and you won’t have to resort to a naming contest to generate consumer conversation.