Campaigns vs. Movements - revisited
March 14th, 2008
Pulling together presentations for speaking gigs always forces me to go back through the blog archives for some thought-starters. So, because it’s Friday (and I’m lazy today), I’m reposting one of my favorite blogs from the past - about 2 years ago as a matter of face.
P.S. Blatant self-promotion: If you’re interested in keeping an eye on any news we’ve been making, here ya go. And for any upcoming speaking dates, check out the FIREside Chats calendar on the right-hand side of the page.
Let’s think for a moment about the old advertising model (campaigns) and the new word of mouth model (movements).
Campaigns have a beginning and an end.
Movements go on as long as kindred spirits are involved.
Campaigns are part of the war vocabulary.
Movements are part of the evangelist vocabulary.
Campaigns are dry and emotionally detached.
Movements are organic and rooted in passion.
Campaigns rely on traditional mediums.
Movements rely on word of mouth.
Campaigns are part of the creationist theory.
Movements are part of the evolutionist theory.
Campaigns are you talking about yourself.
Movements are others talking about you.
Campaigns add to awareness.
Movements add to credibility.
Campaigns are “you vs. us.”
Movements are “let’s do this together.”
Other posts by Spike.
olivier blanchard says:
Great post.
March 14th, 2008 at 10:55 amCara Keithley says:
Your site and blog really inspire me to think differently about the way we communicate with our customers. We work in affordable housing and help people achieve the dream of homeownership. Harnessing the passion and joy that comes with owning your first home is one of the things we are working on right now. We have had campaigns in the past, but helping facilitate a movement is a new thing for us.
March 17th, 2008 at 6:05 amSpike says:
Cara,
Thanks for your extremely kind words. And thank you for the work you do. Empowering those people with the gift of home ownership has got to be incredibly rewarding to both you and your clients.
Thanks again for the comment and for your engagement.
March 17th, 2008 at 7:00 amMarketing campaign vs. long term evangelism — Really Practical Marketing says:
[...] for a slightly different take, also check out this Brains on Fire post. Bookmark and Share This Page | « CloseSave to Browser [...]
May 28th, 2008 at 10:17 pm